This year, I resolve to minimize my use of incaps when writing about commercial products and companies. An incap changes a word into a logo, and has no place in journalism or commentary -- it's branding activity that colonizes everyday communications. It's free advertising.
So: "Iphone," not "iPhone" and "Paypal," not "PayPal."
Of course, this doesn't extend to the names of people that traditionally take an incap, like "McDonald"; nor to companies that are named for people, like "McDonald's."
Nor does it extend to technical descriptions that include CamelCase, including VariableNames and WikipediaPolicies.
As with every style question, the primary goal is clarity, and so it's common sense to make some other exceptions: "WhoRepresents.com" not "Whorepresents.com." But better to structure your writing to avoid ambiguity altogether: "Who Represents (www.whorepresents.com)"
It's a small thing, but it's amazing how much incapping leaps off the page when you start paying attention to it.
Frontier is the bottom-rung of the top-tier of US ISPs, serving customers in 29 states. Despite enjoying monopoly control over its customers' online lives, and despite massive government handouts and a lackadaisical approach to maintenance, and despite out-and-out theft from customers, the company is filing for bankruptcy, having accumulated $16.3b in debt through mismanagement.
Bruce Schneier's Foreign Policy essay in 5G security argues that we're unduly focused on the possibility of Chinese manufacturers inserting backdoors or killswitches in 5G equipment, and not focused enough on intrinsic weakness in a badly defined, badly developed standard wherein "near-term corporate profits prevailed against broader social good."
Long before 4chan and other anything-goes forums existed, every major online community had a similar community: the Well had its "weird" forum, Usenet had alt.syntax.tactical (among others), and Something Awful had the "Fuck You and Die" forum, where people were funny, mean, obscene, and gross, sometimes all at once.
So…exactly how many times a day are you singing Happy Birthday to your sink? Unless you’re among the most germaphobic among us, it’s unlikely you ever thought the simple act of handwashing would start to take on such a central role in our daily lives. Of course, with all the touching and such, bar soap […]
Paralysis by analysis. It’s the phenomenon that happens when you’re so stuck on thinking through all the ramifications of your actions that you don’t actually take action in the first place. That can happen with all this free time you’re spending stuck inside your house. With literally every home-bound option available to you, it’s easy […]
At this point, it’s every single person’s responsibility to reduce their own carbon footprint and transition to a more sustainable lifestyle. But if you consider the grim fact that the biggest culprit of greenhouse gas emissions from human activities in the U.S. is burning fossil fuels for electricity, things, like pivoting to metal straws and […]