This year, I resolve to minimize my use of incaps when writing about commercial products and companies. An incap changes a word into a logo, and has no place in journalism or commentary -- it's branding activity that colonizes everyday communications. It's free advertising.
So: "Iphone," not "iPhone" and "Paypal," not "PayPal."
Of course, this doesn't extend to the names of people that traditionally take an incap, like "McDonald"; nor to companies that are named for people, like "McDonald's."
Nor does it extend to technical descriptions that include CamelCase, including VariableNames and WikipediaPolicies.
As with every style question, the primary goal is clarity, and so it's common sense to make some other exceptions: "WhoRepresents.com" not "Whorepresents.com." But better to structure your writing to avoid ambiguity altogether: "Who Represents (www.whorepresents.com)"
It's a small thing, but it's amazing how much incapping leaps off the page when you start paying attention to it.
There are plugins and obscure settings that will get this behavior, but, as the saying goes, "defaults matter": Firefox 66 will not play any audio or video until "a web page has had user interaction to initiate the audio." (via Four Short Links)
Johannes Grenzfurthner writes, "My film 'Glossary of Broken Dreams' (which is getting more and more relevant, given all the political turmoil currently around) (previously) is finally available on Vimeo on Demand (buying and renting).
Scott Alexander continues to delight with his works of short, sharp science fiction (previously): this time, it's "Sort by Controversial," a teachnolovecraftian story of training a machine learning system to recognize (and then produce) "controversial" stories by exploiting Reddit's "sort by controversial" feature to obtain training data.
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