This year, I resolve to minimize my use of incaps when writing about commercial products and companies. An incap changes a word into a logo, and has no place in journalism or commentary -- it's branding activity that colonizes everyday communications. It's free advertising.
So: "Iphone," not "iPhone" and "Paypal," not "PayPal."
Of course, this doesn't extend to the names of people that traditionally take an incap, like "McDonald"; nor to companies that are named for people, like "McDonald's."
Nor does it extend to technical descriptions that include CamelCase, including VariableNames and WikipediaPolicies.
As with every style question, the primary goal is clarity, and so it's common sense to make some other exceptions: "WhoRepresents.com" not "Whorepresents.com." But better to structure your writing to avoid ambiguity altogether: "Who Represents (www.whorepresents.com)"
It's a small thing, but it's amazing how much incapping leaps off the page when you start paying attention to it.
This is for everyone who follows me on social media, or who has read my press criticism. All my former students. Fans of my blog, PressThink. Anyone who owns my book. Anyone who's heard me speak. It is a personal statement, from me to them. I have never asked you for anything. Except maybe to […]
America's commitment to market-based broadband -- fueled by telcom millions pumped into campaigns against public broadband provision -- has left rural Americans without access to the broadband they need to fully participate in twenty-first century life, with students among the hardest-hit victims of broadband deprivation.
My latest Locus Magazine column is What the Internet Is For: it describes the revolutionary principle (end-to-end communications) and technologies (general purpose computers, strong cryptography) that undergird the net, but also cautions that these are, themselves, not sufficient to revolutionize the world.
In photography as in film, all the real artistry is in post-production – increasingly so, with the new possibilities cropping up in digital imaging. If you’re ready to get serious about your photography, may we suggest HDR Projects 2018 Pro. As working photographers can tell you, this imaging software can help you re-imagine even the […]
A picture can be worth a heck of a lot more than just a thousand words. If you’ve squinted for ages trying to get just the right photo, you might have the right passion for a career behind the camera. You might even have the right equipment, but do you have the know-how? The Beginner-To-Expert […]
In case you hadn’t noticed from the sleigh bell-heavy music and the hues on your Starbucks cup, the holiday season hasn’t shown any more patience this year. But that doesn’t need to be a bad thing, especially if you’re hoping to get a jump on your shopping. Retailers aren’t waiting til Black Friday to dish […]