Light Bulb Baking – The 50-year history of The Easy Bake Oven

The 1960s were a magical decade in the world of toys. Toy companies like Wham-O, Hasbro, Mattel and Kenner were churning out captivating toys faster than toy stores could keep them in stock. Toys like Lite-Brite, Etch A Sketch, Twister, Creepy Crawlers, Operation, Hippity Hop, Spirograph… and of course Kenner's Easy Bake Oven (launched in 1963) were all the rage.

With an entertaining narrative, Light Bulb Baking explains how the miniature working oven got its start, dissects the oven, explains how a simple light bulb can bake a cake, and tells us loads of fun anecdotes and trivia about Easy Bake (such as the shelf life of Easy Bake mixes, the horrible burns caused by the 2006-2007 models, and the story of a 9-year-old Easy Bake Baker of the Year who won $5,000 for her Toffee Trifle Cake). The book, which is smartly designed with photos, diagrams and sidebars, ends with a bunch of award-winning recipes that make me want to dig out the old Easy Bake Oven I have somewhere in my garage.

Light Bulb Baking

by Todd Coopee

Sonderho Press

2013, 178 pages, 8.7 x 8.7 x 0.4 inches (paperback)

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