IHOP caused quite a stir last week by claiming they are changing the restaurant chain's name to IHOb. They aren't. It's (duh) a marketing stunt and the "b" stands for "burgers." From the New York Times:
Many people said they were distressed, some because they hate the sound of the new word, others because they love pancakes. (Pancakes remain on the restaurant’s menu.) Still others pointed out that the “changed” logo, with its lowercase b, resembled that of o.b. tampons....
Brad Haley, IHOP’s chief marketing officer, said that the idea had been proposed by the marketing firm Droga5 in November. He said that only one IHOP location, on Sunset Boulevard, had undergone a design change in response to the new (fake) name, which is meant to promote a product line of Ultimate Steakburgers.
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"This is better than The French Laundry, man."
RIP, Anthony Bourdain.
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The Heinz condiment Salad Cream—a homogenous beige slime similar to Miracle Whip that has become a traditional staple of British home cuisine—is to be renamed Sandwich Cream to keep with the times.
Its maker, Heinz, says that only 14% of those who buy the sauce use it on salads, with many more preferring to use it in sandwiches. A spokesman for Heinz told trade magazine the Grocer that the name no longer "fairly represents the product's ingredients or usage occasions." It would be the first name change for the product since its launch in 1914.
Fans of the traditional name went on social media to express their anger.
Even cheap mayo substitutes have aggrieved, entitled fans. Read the rest
Tokyo based artist Yuni Yoshida created her Layered series by manually cutting out cubed "pixels" of foods that recreate the gestalt of the original. Read the rest
Aaron Tilley's Thin Skinned is an evocative and slightly unsettling short depicting foods with delicate skins undergoing various torments. It's kind of sensual and kind of disturbing at once. Read the rest
In this video, a dead fish is used to tease a Bobbit worm (Eunice aphroditois) into revealing its vicious skill as an ambush predator. Fortunately, it's all happening underwater, far away from me. Read the rest
Food Exposed with Nelufar Hedayat is a timely look at the future of food for the globe. In this episode, she visits a lab working on meeting the demand of consumers joining the "veg rev," including the growing numbers of flexitarians (semi-vegetarians) who only eat meat occasionally. Read the rest
Janelle Shane (previously) is a delightful AI researcher who likes to use machine learning systems to produce absurd, inhuman outputs, such as a list of AI-created notional ice-cream flavors generated by merging a list of real ice-cream flavors with a list of metal band names and pressing "go."
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Asian Boss asked Japanese people on the streets in Tokyo to try American style sushi.
"I can see that they try to hide the fish flavor by using mayonnaise and adding a bunch of avocado."
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In the latest episode of Asian Boss, people in the streets of Japan are given American style sushi and asked what they think about it. Most of them don't consider the complex, spicy concoctions to be sushi at all. Sample comments: "This is sushi?" "It tastes like Indian food." "Japanese people won't like this." "Not sushi." "I'd rate it 0 as a sushi." "I would never order this at a restaurant."
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When I was in elementary school, one of my classmates liked yanking the legs off Daddy longlegs spiders and popping the body into his mouth. He would likely enjoy the tarantula-topped cheesburger available on a limited basis at Durham, North Carolina's Bull City Burger and Brewery. Apparently the arachnid adds a pleasant crunch to the burger. Proprietor Seth Gross (yes, that's his last name), says his restaurants exotic meat offerings have "always been about diversity and teaching people about different types of cuisines and maybe other diets around the world." From Fox13:
Normally in the U.S. people keep spiders as a pets, but overseas, they are hunted and eaten. The creatures can be found in the forests of Cambodia and adult males can grow up to six inches - or the size of a human hand.
"There's something thrilling about eating your fear. So a lot of folks who are afraid of spiders, this is like the big one," Gross said.
(via Weird Universe) Read the rest
Kiwami Japan tried modding a cheap kitchen knife with serrations so it can cut through rock-hard foods like China Marble hard candies, macadamia nuts, and katsuobushi. Read the rest
"Jell-O by the Sea" by home cook Kate Fulbright
Three (m)old friends -- Kate Medley, Emily Wallace & Kate Elia of North Carolina -- have a long-standing relationship with Jell-O and its molds. So, they recently got folks together to create gelatin masterpieces for "O Moldy Night," their pop-up museum celebrating molded food.
As for the three of us, our relationship with molds began with the campy — ’70s recipes and good “mold-fashioned” wordplay: A birthday cake with the slogan "I'm old" started our endeavour. But our obsession with the molded eventually expanded to reflect our combined careers in art and food. We wondered about the rise and demise of shaped and gelatinous foods and became enamored by their aesthetics. So, what began as a years-long joke to elevate aspic to a pedestal eventually solidified (as gelatin is wont to do) into a pop-up museum project deemed "O Moldy Night," which displayed the works of some 40 chefs, home cooks, grandmas, and artists at The Durham Hotel in our North Carolina town. Materials ranged from tomatoes and carrots to pig’s feet, chicken tenders, and crushed pineapple.
Take a gander at some of the other creations over at The Bitter Southerner.
Previously: The Mid-Century Supper Club revives kooky recipes of yore
image via The Bitter Southerner
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My sister-in-law Mary Loquvam was thinking globally and acting locally long before urban homesteading became hip and the Great Pacific Garbage Patch grew to double the size of Texas. In the last decades, she's pioneered recycling programs at airports, led efforts to revitalize the Los Angeles River ecosystems, and directed the L.A. Audobon Society. Now living in Bellingham, Washington, Mary and her neighbors have transformed an unused plot of land along the highway into the nonprofit York Community Farm where they've grown and distributed hundreds of pounds of dry beans, potatoes, and winter squash to the community. The real centerpiece of their effort, Mary says, is their farm internship program that provides "living-wage, resume-building, meaningful work experience for underserved members of our community- our recently-incarcerated, homeless, and veteran folk."
Mary and her York Farm friends have just launched a Kickstarter to fund a greenhouse so they can grow food year-round and build an aquaponics system that "has much greater per acre yields, and uses 90% less water, than traditional land-based farming."
"York Community Farm envisions being a catalyst for development of a social benefit aquaponics industry where the bottom line is not generating revenue for stockholders but, generating living-wage jobs for struggling communities in our region and beyond," Mary writes.
I love their slogan: "Improving lives through dirt therapy!"
Please help York Community Farm build a greenhouse by supporting their Kickstarter!
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Ototo's Flying Spaghetti Monster pasta strainer is a houseware, a religious artefact and a novelty item, all rolled into one $17 package! (via Geeks Are Sexy)
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Tim Farmer found a giant puffball mushroom in the woods, a fall delicacy that requires a little good luck and timing to enjoy. They are a lot safer than picking other wild mushrooms because they are pretty easy to identify. Read the rest