As Schneier points out, the way this is spun ("only 39% of people did something because of Snowden") is bullshit: the headline number is that more than 700 million people are in the market for a product that barely exists, and that could make more money than Facebook if you get it right.
It's probably true that most of those people took steps that didn't make any appreciable difference against an NSA level of surveillance, and probably not even against the even more pervasive corporate variety of surveillance. It's probably even true that some of those people didn't take steps at all, and just wish they did or wish they knew what to do. But it is absolutely extraordinary that 750 million people are disturbed enough about their online privacy that they will represent to a survey taker that they did something about it.
Name another news story that has caused over ten percent of the world's population to change their behavior in the past year? Cory Doctorow is right: we have reached "peak indifference to surveillance." From now on, this issue is going to matter more and more, and policymakers around the world need to start paying attention.
(Image: Protection for Snowden, Greensefa, CC-BY)