In this terrible post, TechCrunch panders to the worst kind of start-up exec, the lying and failing kind. Nothing in their piece is good advice, and no one should look to these bozos for business tips.
Here is a nice excerpt:
Lying is a requisite and daily part of being a founder, the grease that keeps the startup flywheel running. No one likes to put it that way of course. Instead, we use phrases like "hustling" and "fake it until you make it" to make the idea of lying more palatable. "Information control" is among the most important skills a founder has traditionally needed for success, and these euphemisms change nothing of the daily behavior.
This is a crock. Having run a few startups, and having had a number of good exits, what I think you ought to do is operate to a plan!
If you find yourself in a place where your next round of funding is doubtful, it is most likely due to you failing to achieve the things you set out to in the first place, or no one wants what you are building. If you are failing to hit your targets, chances are you shouldn't be trusted with another round.
You know how venture rounds are termed A, B, C… etc? Investors expect you to hit the goals you set out in an A round, if you do it is very likely you'll get a B round of funding completed. If you miss all your objectives, well I suppose you can read this shit from TechCrunch.
Do not lie to everyone you can find. It will not make the magic happen.