Tristan Harris was Google's "Design Ethicist" where he studied how design choices directly affect people's behavior in conscious and unconscious ways. He's also a practicing magician! As he says, "Magicians start by looking for blind spots, edges, vulnerabilities and limits of people’s perception, so they can influence what people do without them even realizing it." Over at Medium, Harris wrote a fascinating post about persuasive technology and how design can "exploit our minds’ weaknesses." From Medium:
Western Culture is built around ideals of individual choice and freedom. Millions of us fiercely defend our right to make “free” choices, while we ignore how those choices are manipulated upstream by menus we didn’t question in the first place.
This is exactly what magicians do. They give people the illusion of free choice while architecting the menu so that they win, no matter what you choose. I can’t emphasize enough how deep this insight is.
When people are given a menu of choices, they rarely ask:
• “what’s not on the menu?”
• “why am I being given these options and not others?”
• “do I know the menu provider’s goals?”
• “is this menu empowering for my original need, or are the choices actually a distraction?” (e.g. an overwhelmingly array of toothpastes)
"How Technology Hijacks People’s Minds — from a Magician and Google’s Design Ethicist" (Medium)
Harris's piece supports the essay that my Institute for the Future colleagues Marina Gorbis and Devin Fidler recently posted about the incredibly high stakes of on-demand platform design: "Design It Like Our Livelihoods Depend on It" (WTF?)
Back in 2017, Andrea wrote about Plane Industries gorgeous chairs made from the cowling of the (now notorious) Boeing 737's jets; now, the company has followed up with a smaller, more practical chair, this one fashioned from a BAe-146's jet cowling, still featuring the company's "high gloss shell and dark Alcantara interior."
Architecture hacker/maker Ben Uyeda of HomeMadeModern designed and built his house out of shipping containers in the high desert of Joshua Tree, California. And he documented the process in fascinating detail. How to Build A Shipping Container House (YouTube)
I'm coming to Halifax to give the closing keynote on day one of Atlseccon on April 24th: it's only my second-ever visit to the city and the first time I've given a talk there, so I really hope you can make it!
From your apartment door to your bike lock, it’s not uncommon to carry a number of different keys on your keyring, but that doesn’t make it any more bearable when you’re fussing to find the right one or deal with the infamous pocket bulge. The KeySmart Pro’s smart design cuts down on key clutter and […]
Happy DNA Day! April 25 is a day to recognize deoxyribonucleic acid – better known as the molecule that holds the code to our entire genetic makeup. What better way to celebrate than with a complete ancestry test that’s about more than just satisfying idle curiosity about your family tree? The lab techs at Vitagene use […]
For musicians, clubgoers or anyone in the thick of a loud environment, earplugs aren’t just an option. If you plan on keeping your hearing through sustained exposure to levels over 85 decibels (roughly the sound of a blender), they’re a must. The good news is, most earplugs will muffle the sound. The bad news is, […]