The unexpected success of adult coloring books was a huge boon to booksellers, going from a standing start to $90M in sales in 2015, and bringing plenty of readers into bookstores, where they availed themselves of the rest of the stores' wares.
The decline of the trend poses real challenges to the bookstores, who had begun to experience the first good news in years -- the leading indicators are gloomy, starting with poor third quarter results from Barnes & Noble.
Now the sales increases in coloring books seems to be evaporating. Barnes & Noble noted that the “trends softened” at the end of the year, and the company expects sales to drop in the coming year. To be clear, the publicist I spoke with off the record noted that the books remain a strong seller, but that the market isn’t expanding like it used to, and that publishers are beginning to ramp down their acquisitions as the fad comes to an end.
Falling coloring book sales are hurting bookstores
[Andrew Liptak/The Verge]
(Image: Photomarathon: Patterns, Maxime De Ruyck, CC-BY)
In 2012, I was given the privilege of performing my high school ska-punk hit song “Adam Wants A Blowjob” during a performance of Mortified in Brookline, Massachusetts. Mortified is a gloriously hilarious and cathartic evening of performance, wherein people perform excerpts from their actual, real-life high school and college journaling and other writing. It’s embarrassing; it’s touching; […]
The Kent District Library in Grand Rapids, Michigan is imploring its patrons to please not attempt to disinfect borrowed books by putting them in the microwave. The books contain metal RFID tags that will burn the pages and potentially cause a fire. From KIRO7: “I don’t know if it was something that they saw on […]
Every year, adventurous (and oft-unprepared) hikers who are fans of Jon Krakauer’s book “Into the Wild” (1996) or the move based upon it have attempted the treacherous 20 mile trek on Alaska’s Stampede Trail to the abandoned bus where Chris McCandless found refuge (until his death) in 1992. And frequently, hikers making the pilgrimage have […]
For all their amazing growth over the past 25 years, the most impressive thing about the monumental rise of Amazon might be the speed and sophistication of their lightning-fast delivery network. Sometimes it doesn’t even take 24 hours for the idea you ordered to be perched right on your front porch, ready for use. The […]
You could actually watch a Tyrannosaurus Rex walk down your street right now. And no, this isn’t the latest Jurassic Park sequel. Of course, it isn’t real either, just a Google recreation of some pretty realistic looking dinosaurs transplanted right into any environment around you courtesy of augmented reality. Yet it’s just another example of […]
A guy on the Apple discussion forum started a thread titled, “Why do your Charger Cables have the lifespan of a housefly?” That question is probably enough to elicit a whole bunch of head nods from virtually everyone reading this, whether you’re an iPhone user, an Android owner or have virtually any device that needs […]