Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
Marcin Wichary, a wonderful designer/typographer/writer who I had the pleasure of working with at Medium years ago, created this fantastic “Segmented Type Playground.” Learn more via Marcin’s Twitter thread about the project. (Among many other prior projects, Marcin created the playable Pac-Man Google Doodle back in 2010.) For as long as I remember, I was […]
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