Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
🧻 😠 🚽
Earlier this month, I was in Washington DC during the Smithsonian’s festivities around the 50th anniversary of Apollo 11 and the first human moon landing. As you likely saw, UK-based creative studio 59 Productions and the Smithsonian National Air and Space Museum collaborated on an astonishing audiovisual experience centered around a lifesize Saturn V rocket […]
Over at CNN, fantastically creative and influential Japanese artist Takashi Murakami is CNN Style’s latest “guest editor.” Along with commissioning a series of articles “exploring the theme of identity,” he wrote his own insightful and inspiring essay about his life as an artist. From CNN: As a child, looking at paintings was absolutely boring. One […]
Want to make a hit? The right software is out there for anyone, but any music producer will tell you that finding the right sound can still take time and talent. Still, the right tools are a great shortcut, which makes this Synth & Sound Pack Bundle absolutely priceless. And now that it’s on sale […]
Let’s face it: People at the gym aren’t bragging about their headphones. If they were that great, they’d be listening to them instead of talking about them. So while we’re sure those new PowerBeats Pro earbuds are something special, why would you shell out $250 for a tiny pair of speakers when comparable ones are […]
Big companies take on big projects. When they do that, they need a project manager to lay out a roadmap for the entire team – and they’re typically willing to pay a big paycheck to the person who can fill those shoes. So what does it take to become a project manager? If you don’t […]