Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
a roast of the 50 state flags pic.twitter.com/syhV8G0Wgh — Matt Buechele (@mattbooshell) January 21, 2020 Here’s one of the 50 insults Matt Buechele hurled towards the US state flags: “Nevada started this project, meant to finish it later, then they just had to submit it at the last second.” Image: Twitter video screengrab
Lee Steffen's glorious Twitter thread about "the ten types of movies" (as determined by similarities in their poster art is quite the little design project, building on similar work from the likes of Christophe Courtois and others. (via Kottke)
In the 1990s, Marc Newsom designed the Apple retail store concept as imagined in this presentation video by Me Company.
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When it comes to immediately grabbing a reader’s attention in any medium, few things are more important than picking the perfect font—regardless of whether you’re advertising your brand online or in print. The MyFonts Monotype Fresh Font Bundle offers over 50 handcrafted fonts from one of the world’s most revered typeface companies, and it’s available […]
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