Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
Bryony Dalefield pasted up the London Review of Books in the early 1980s. In this video she shows how she did it back in the the good old days of rubber cement and X-Acto knives. I laid out the first issue of bOING bOING in 1987 this way. Image: YouTube [via Open Culture]
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