Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
Artist Coop's revival of the outstanding skulls of the Randotti Corporation (as seen at Disneyland and Walt Disney World!) continues with a line of tights featuring Haunted Skull, Voodoo Skull and Pirate Skull.
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Every Christmas list has names you dread buying for. But hold up: Before you wave the white flag and get them yet another gift card, scroll down a few. We’ve got 15 items that run the gamut from stylish old-school lighters to cutting-edge audio tech, enough variety to please any Scrooge. And the best part? […]
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So you missed Black Friday and Cyber Monday? Well, there’s one more holiday milestone coming up: Green Monday, on Dec. 16. It’s one of the busiest online shopping days for the simple reason that it will be 10 days before Christmas, which is when last-minute shoppers start to stress. Our advice? Don’t wait for that […]