Aaron created the Falsum, a fully worked branding guideline with templates and a style guide for a wordmark and logo for resisting Trumpism.
The falsum "⊥" (Upside down T, Uptack or Eet) is a symbol used in various mathematic disciplines, but throughout them it shares the meaning of "arbitrary contradiction" and "false." Wiktionary further defines falsum as meaning "an untruth, falsehood, fraud, deceit, lie; forgery."
The upside-down T aspect also obviously refers to a rejection of Trump, his hatred, fear, and policies. It's literally the inverse of the first letter of his name. (This also works for anti- Tea-Party, Theresa May, Tyrant, Torture, Totalitarianism, etc.)
I believe this is a powerful symbol for us to rally around. And we need a symbol.
Introduction to the Falsum
In 1989, Bic, makers of pens, shaving razors, and, of course, lighters, launched Parfum Bic. I really like the packaging inspired by cigarette lighters! Maybe the original idea was that the scent would cover up the stale funk of cigarette smoke. Weird Universe found this bit from a Detroit Free Press article at the time: […]
Do you want to paint your house the color of cyberspace? Sherwin Williams has you covered (also available: "Web gray, African grey, software, network gray, grey screen." (via Bruce Sterling)
National Park is a free typeface from The Design Outside Studio based on the “National Park Service signs that are carved using a router bit.” Studio founder and University of Kansas design professor Jeremy Shellhorn was visiting Rocky Mountain National Park when inspiration hit. He writes: I had a sketchbook with me and took some […]
Whether you’re an artist, designer or just organizing a photo album, photo editing software is a must. And software designers know it: Platforms like Photoshop and Lightroom have a ton of helpful features, but you’ll pay for them in spades. Luckily, there’s some competition in the photo editing arena. Right now, Skylum’s Luminar software is […]
Who needs a holiday sale? Sometimes there’s no better time than the thick of summer to find deals. We should know – we’ve found ten deep discounts on some must-have items. Whether you’re searching for CBD edibles, exercise gear, chargers or other tech, take a look. But don’t look long – these prices aren’t likely […]
Heading abroad? Even if it’s just a short trip, there’s a lot to prepare for. Travel can be incredibly rewarding, but it can tricky to navigate different cultures and lodging arrangements – and even trickier to do it cheaply. Before you go shopping for suitcases, here’s our pick for a good first investment: The Ultimate […]