Julia Wick found a cinematic trailer for a Opus, a "$100 million "state of the art dream home" currently for sale in Los Angeles." The creators "wanted to do something really high art," she quotes a spokesperson mercifully left unnamed. [via JWZ]
The video was created by the Society Group—a luxury public relations firm whose "mission is to spark authentic conversations in society by intersecting the worlds of art + architecture + lifestyle"—along with a "celebrity developer," a high-end realtor, and "a french director who specializes in marketing luxury brands." We spoke to the Society Group's Alexander Ali over email for some more information.
It's all so Trumpian.