Julia Wick found a cinematic trailer for a Opus, a "$100 million "state of the art dream home" currently for sale in Los Angeles." The creators "wanted to do something really high art," she quotes a spokesperson mercifully left unnamed. [via JWZ]
The video was created by the Society Group—a luxury public relations firm whose "mission is to spark authentic conversations in society by intersecting the worlds of art + architecture + lifestyle"—along with a "celebrity developer," a high-end realtor, and "a french director who specializes in marketing luxury brands." We spoke to the Society Group's Alexander Ali over email for some more information.
It's all so Trumpian. Read the rest