Boring vegetables need better marketing. That's the gist of a new study from Stanford university psychologists who gave cafeteria vegetables more "indulgent" names to see if students would buy them more often. Healthy labels ("wholesome," etc) didn't do well but indulgent labels ("sizzlin'", "dynamite," etc.) boosted vegetable sales by 25%. From the BBC:
The experiment took place over the whole of the autumn academic term. Each day, a vegetable dish was labelled up in one of four ways:
• basic - where the description was simply "carrots", for example
• healthy restrictive - "carrots with sugar-free citrus dressing"
• health positive - "smart-choice vitamin C citrus carrots"
• indulgent - "twisted citrus-glazed carrots"
...The indulgent labels came out top and included "twisted garlic-ginger butternut squash wedges" and "dynamite chilli and tangy lime-seasoned beets".
Seductive names resulted in 25% more people selecting the vegetable compared with basic labelling, 41% more people than the healthy restrictive labelling and 35% more people than the healthy positive labelling.
"Association Between Indulgent Descriptions and Vegetable Consumption: Twisted Carrots and Dynamite Beets"
OK, it’s not quite Dr. Crusher’s dermal regenerator (seen above), but Arizona State University researchers have demonstrated a laser system for sealing wounds. The system involves a sealing paste — made from silk protein mixed with gold nanorods — that bonds with skin when heated with a laser. From IEEE Spectrum: To use a laser […]
There’s scientific truth to the saying that you never forget how to ride a bike. Even if you can’t remember phone numbers, birthdays, or where the hell you parked your car, it’s likely that even if you haven’t been on a bicycle in decades, you can climb on and ride away just fine. Why? Neuropsychologist […]
The Moroccan Euphorbia resinifera plant produces a resin so spicy that it attains a whopping 16,000,000,000 on the Scoville scale, 10,000x hotter than a Carolina reaper chili.
There are two times you never want to just “eyeball” it: Conducting brain surgery and matching shades of paint for your walls. Whether you’re painting or repainting, make sure you’re never just “close enough” to the color you want. Not when the Nix Mini Color Sensor can scan and match any color perfectly. Small enough […]
In photography as in film, all the real artistry is in post-production – increasingly so, with the new possibilities cropping up in digital imaging. If you’re ready to get serious about your photography, may we suggest HDR Projects 2018 Pro. As working photographers can tell you, this imaging software can help you re-imagine even the […]
A picture can be worth a heck of a lot more than just a thousand words. If you’ve squinted for ages trying to get just the right photo, you might have the right passion for a career behind the camera. You might even have the right equipment, but do you have the know-how? The Beginner-To-Expert […]