Perhaps you are tired of the terminology of online trashtalk, where words (such as snowflake and bro) form billowing epicycles of sincerity, appropriation and reclamation. Me too! Yet there is such a pure beauty to this morning's surprisingly viral portmanteau, Broflake.
From the Urban Dictionary:
Broflake: Straight white male offended by any feminist or ethnic activity which is not directly designed for him.
Kyle: "How come there's no Straight Pride parade"?
Me: OMG you're such a delicate little broflake.
If anything, this definition is too precise, as the word perfectly captures the broader dynamic wherein a person adopts a posture of devil-may-care principled insensitivity to offense, only to collapse in a puddle of outrage and/or legal threats when they are offended.
(For example, the NRA's Dana Loesch is an excellent candidate for Broflake of the Day for Friday, June 30, 2017. After pitching an insanely totalitarian NRA recruitment ad whose anti-violence fig leaf only drew attention to its naked thirst for bloodshed, she was apparently up all night shrieking legal threats on Twitter at random anonymous interlocutors, insisting that their mockery is not free speech.)
While looking something else up, I came across Merriam-Webster’s new online “Time Traveler” feature today. It allows you to browse to see what words were first used in print for a particular year. For example: “Idiot box” was first used in 1955, “granola” in 1970, and “cyberpunk” in 1983. “Bloodletting” was used before the 12th […]
goodbye.domains is an obituary column for the domain names that you, after years of squatting, now accept will never be put to use and which are, furthermore, worthless. I just let neverie.com lapse. “Neverie” was the title of the first novel I wrote as a teen, in the genre of trash fantasy. I’d imagined that […]
The Associated Press reports that the classic “whatever” was the most annoying word of 2017, though “fake news” gave it a run for its money. Whatever. The recent addition “fake news” was slightly ahead of “no offense, but” for second place, 23 percent to 20 percent. About one in 10 found “literally” to be most […]
The Nintendo Switch is king when it comes to gaming on the go, but it’s tough to lose yourself in Zelda: Breath of the Wild or Skyrim if your battery dies out. That’s where this Nintendo Switch Battery Charger Case comes into play. Built exclusively for Nintendo Switch, this pack allows for uninterrupted charging while you play, […]
Creative designers play a pivotal role in engaging target audiences and customers, and while companies are eager to bring more of these professionals on board, you’ll have a hard time getting your foot in the door if you’re not using the industry’s best tools. From Adobe to Maya, the eduCBA Design & Multimedia Lifetime Subscription Bundle […]
As more companies aim to reel in costs and boost productivity, project managers are becoming an essential part of many operations, and they’re paid handsomely for their expertise. But, while demand is high, you’ll have a hard time getting your foot in the door if you’re not toting the right certifications. The Official Lean Six Sigma […]