The Wall Street Journal is reporting that millennials have learned how to get free TV with a simple antenna, for a one-time cost of about $20. Us old-schoolers have known of this ancient wisdom since, well, forever but have neglected to pass down to the young'uns.
But the crazy thing is that it's not just young folks, the Journal consulted an industry group who estimate about a third of all Americans don't realize that local channels are free:
Let's hear a round of applause for TV antennas, often called "rabbit ears," a technology invented roughly seven decades ago, long before there was even a cord to be cut, which had been consigned to the technology trash can along with cassette tapes and VCRs.
The antenna is mounting a quiet comeback, propelled by a generation that never knew life before cable television, and who primarily watch Netflix , Hulu and HBO via the internet. Antenna sales in the U.S. are projected to rise 7% in 2017 to nearly 8 million units, according to the Consumer Technology Association, a trade group.
There is typically no need to climb on a rooftop. While some indoor antennas still look like old-fashioned rabbit ears, many modern antennas are thin sheets that can be hidden behind a flat TV or hung like a picture frame.
And, these modern ones are paintable… (?!)
Of course, if the commercials are getting to you, there's always this alternative: