No, that isn't a deepfake. In 1973, the stock market crashed and an Arab oil embargo resulted in a gas crisis. With that as the context, a (false) rumor of a toilet paper shortage emerged and spread like wildfire via news outlets before it was further fueled by Johnny Carson (who later apologized). It's a fascinating story of shortage psychology and panic buying. From Priceonomics:
Read the rest
In November of 1973, several news agencies reported a tissue shortage in Japan. Initially, the release went unnoticed and nobody seemed to put much stock in it -- save for one Harold V. Froelich. Froelich, a 41-year-old Republican congressman, presided over a heavily-forested district in Wisconsin and had recently been receiving complaints from constituents about a reduced stream of pulp paper. On November 16th, he released his own press statement -- “The Government Printing Office is facing a serious shortage of paper” -- to little fanfare.
However, a few weeks later, Froelich uncovered a document that indicated the government’s National Buying Center had fallen far short of securing bids to provide toilet paper for its troops and bureaucrats. On December 11, he issued another, more serious press release: “The U.S. may face a serious shortage of toilet paper within a few months...we hope we don’t have to ration toilet tissue...a toilet paper shortage is no laughing matter. It is a problem that will potentially touch every American.”
In the climate of shortages, oil scares, and economic duress, Froelich’s claim was absorbed without an iota of doubt, and the media ran wild with it.