For the first time ever Facebook usership declined in the US and Canada, from 185 million in Q3 of 2017 to Q4 of 2018.
Could it be that people are wising up to the fact that Facebook is a depressing, computational-propaganda-spewing, personal-data-abusing, walled-in cesspool of little value to anyone but shareholders, advertisers, and election throwers?
Each user accounted for $26.76 worth of revenue for the company last quarter, and it went up by 35 percent over the same quarter last year.
It’s not clear why that segment got smaller. But it has been a tough year for Facebook in the U.S., and most of the company has been grappling with the fact that Facebook’s service was used by Russian actors to try and sway the 2016 presidential election. Perhaps U.S users are grappling with that, too.
CONTENT WARNING: This blog post, and the story it links to, include descriptions of violent abuse of humans and animals.
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