Calgary's Chinook Centre and Market Mall -- operated by Cadillac Fairview -- have been caught running background software that analysed the footage from the CCTVs in the malls' electronic directories to guess at the age and gender of visitors, without consent or notification.
The discovery was made when a visitor to Chinook Centre spotted a glitched-out electronic mall directory that was displaying a window with the output from the facial recognition software.
Sharon Polsky with the Privacy and Access Council of Canada said the general public would likely be shocked if they realized they were being surveilled with facial recognition technology.
"The people are not notified. They're not given an opportunity to opt in, much less opt out," Polsky said.
She said the most businesses usually do is post a sign saying a facility is under CCTV surveillance, but few go as far as spelling out to consumers what surveillance actually is taking place or undertake privacy impact assessments.
"There's no way to verify the alleged purpose, and they [could] start using it for other purposes. From a civil liberties perspective, from a privacy perspective, from the perspective of being able to exercise our rights, it's a huge concern," Polsky said.
At least two malls are using facial recognition technology to track shoppers' ages and genders without telling [Sarah Rieger/CBC]
After Deadspin's Laura Wagner published an incredible, brave, detailed look at how her new private equity masters -- Jim Spanfeller/Great Hill Partners -- were running Gawker now that they'd acquired it from Univision, the company (now called "G/O Media") struck back.
Update: Justin Reese from Abstractions writes, "policy changes were implemented last night and additional changes were made this morning." He adds, "The article was also inaccurate from the start by calling the wristbands surveillance devices in the title. They are only used to control access and don't track where users are or have been except […]
Bloomberg reports that Facebook retains recordings of users’ voice chats and paid contractors to transcribe them. Now that this has been exposed, the social media giant says it has “paused” the work. Facebook Inc. has been paying hundreds of outside contractors to transcribe clips of audio from users of its services, according to people with […]
Accidents happen. And when they do, you’re going to want a dash cam for a second pair of eyes. At the minimum, a decent dash cam can save you vast sums of time and money in case of an accident. But a really good dash cam can do a whole lot more. Here are six […]
The field of data analytics is growing as fast as the internet itself. Self-driving cars, airline pricing, and huge marketing campaigns are all driven by the insights that data scientists can distill out of vast sums of information. Even with the help of powerful software like Python, it’s a highly skilled position. But those skills […]
If you’re marketing on the web, your Google-fu needs to be strong – and up to date. Without a firm grasp on what drives traffic, you’ll never be able to take the wheel. That’s why even if you know where to put your keywords, a little extra effort goes a long way on any marketer’s […]