I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan.
It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns.
A year ago, researchers at Exodus Privacy identified dozens of trackers on smartphone apps that had collected massive amounts of information to better target advertising. Yale Privacy Lab replicated many of Exodus Privacy’s findings. Among the app researchers identified as having Cuebiq’s code signature was iHeartRadio, which is owned by Clear Channel.
The iHeartRadio app isn’t the only one to include Cuebiq’s code, though it’s one of the most popular, with over 50 million downloads from Google Play alone. Because iHeartRadio contains code from Cuebiq’s software development kit (SDK), Cuebiq may be able to harvest user analytics, behavior, location, and other identifying information, which it could then resell to a partner.
“The dirty work of crunching and providing the analytics is done by other companies they partner with, like Ubimo and Cuebiq. However, the iHeartRadio app, developed by another part of the same corporation, contains some of the same mobile app trackers these data launderers rely upon as a data source,” said O’Brien.
IRL Ads Are Taking Scary Inspiration From Social Media [Yael Grauer/The New New]
(Image: St Martin's)
On Jan 1, 2020, AB1482 comes into effect, capping rents at their rates as of March 15, 2019 plus an above-inflation; in response, the state's greediest landlords are evicting their tenants, either by raising their rents to levels they can't afford to pay between now and Jan 1, forcing them out, or by staging "no […]
Kansas is a living laboratory for far-right experimentation with extreme economic cruelty: a state where Medicare expansions were thwarted, where xenophobia has penetrated the state bureaucracy, where a grifty, incompetent lawyer has apologized for slavery and driven women out of his own party, even as neighboring states thrive by tending to the needs of working […]
In Social, demographic, and economic correlates of food and chemical consumption measured by wastewater-based epidemiology, published in the Proceedings of the National Academy of Science, a group of researchers in Australia and Norway present their analysis of a 2016 Australian sewage census, which sampled 22 waste-water treatment facilities and looked for 42 biomarkers.
Everybody could use a little improvement, especially those of us on the hunt for new careers. Each job requires a different set of skills, and that list can change from year to year or even month to month as new technologies emerge. When you’re in that race and need to learn fast, the old model […]
In recent years, natural language processing technology and language translation technology have advanced greatly. The trouble is, language translation software typically comes in the form of apps. And while your mileage may vary on their usefulness, they share one thing in common: a serious drain on the battery for your smartphone, the very thing you’ll […]
Treat yourself, internet: We’ve rounded up some deals from the past week that were too good not to bring back for an encore. Take your pick from home goods, massagers and other tech, all at serious discounts. TREBLAB Z2 Bluetooth 5.0 Noise-Cancelling Headphones Get in the groove and stay that way with these headphones and […]