I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan.
It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns.
A year ago, researchers at Exodus Privacy identified dozens of trackers on smartphone apps that had collected massive amounts of information to better target advertising. Yale Privacy Lab replicated many of Exodus Privacy’s findings. Among the app researchers identified as having Cuebiq’s code signature was iHeartRadio, which is owned by Clear Channel.
The iHeartRadio app isn’t the only one to include Cuebiq’s code, though it’s one of the most popular, with over 50 million downloads from Google Play alone. Because iHeartRadio contains code from Cuebiq’s software development kit (SDK), Cuebiq may be able to harvest user analytics, behavior, location, and other identifying information, which it could then resell to a partner.
“The dirty work of crunching and providing the analytics is done by other companies they partner with, like Ubimo and Cuebiq. However, the iHeartRadio app, developed by another part of the same corporation, contains some of the same mobile app trackers these data launderers rely upon as a data source,” said O’Brien.
IRL Ads Are Taking Scary Inspiration From Social Media [Yael Grauer/The New New]
(Image: St Martin's)
After Deadspin's Laura Wagner published an incredible, brave, detailed look at how her new private equity masters -- Jim Spanfeller/Great Hill Partners -- were running Gawker now that they'd acquired it from Univision, the company (now called "G/O Media") struck back.
Malibu Media (previously) is the nom-de-lawsuit for Colette Pelissier and Brigham Feld, notorious copyright troll pornographers who send "speculative invoices" to people whom they accuse of downloading the pornography and B-movies they claim copyright over in the hopes that the people they ding will just send them a check rather than going to court.
Uber -- a bezzle -- projected $8b in losses this year; but it lost more than $5b in a single quarter, and despite an initial stock price rise (dead cat bounce?) the company's shares have tumbled by more than 10% since, hitting an all-time low. Engineers who were scheduled to interview at Uber have had […]
There’s no shortage of stories about the benefits of cannabidiol, that benign (and non-psychoactive) cousin of THC. Some have been using it for years to deal with pain, stress, and sleeplessness. And the more people use it, the more discussion there is about how to use it. While there’s no shortage of quality edibles on […]
Are we done with capsule coffee makers yet? Sure, they’re easy. But they are not so easy on the environment, and it’s debatable whether they actually make a better cup. Luckily, there’s never been a better time to switch back to the good old reliable drip method – especially when drip coffeemakers have quietly been […]
If there’s one thing that stayed consistent through the last decade or so of tech industry turmoil, it’s the love affair between techies and Linux. There’s just a ton you can do with the OS, and its open-source format means you can customize your rig from the ground up. Apparently not content with that level […]