I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan.
It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns.
A year ago, researchers at Exodus Privacy identified dozens of trackers on smartphone apps that had collected massive amounts of information to better target advertising. Yale Privacy Lab replicated many of Exodus Privacy’s findings. Among the app researchers identified as having Cuebiq’s code signature was iHeartRadio, which is owned by Clear Channel.
The iHeartRadio app isn’t the only one to include Cuebiq’s code, though it’s one of the most popular, with over 50 million downloads from Google Play alone. Because iHeartRadio contains code from Cuebiq’s software development kit (SDK), Cuebiq may be able to harvest user analytics, behavior, location, and other identifying information, which it could then resell to a partner.
“The dirty work of crunching and providing the analytics is done by other companies they partner with, like Ubimo and Cuebiq. However, the iHeartRadio app, developed by another part of the same corporation, contains some of the same mobile app trackers these data launderers rely upon as a data source,” said O’Brien.
IRL Ads Are Taking Scary Inspiration From Social Media [Yael Grauer/The New New]
(Image: St Martin's)
More than half of the US states have passed laws that ban or severely restrict local governments from investing in broadband: many of these laws were copypasted from "model legislation" circulated by corporate telcoms lobbyists (this is a disturbing, widespread practice in America's state houses); and many of the states that have passed these bills […]
Pepsi's plan to pay a Russian company called Startrocket to loft an artificial constellation of cubesats with mylar sails to advertise a "nonalcoholic energy beverage" has been cancelled for unspecified reasons (the company says its prototype launch using high-altitude balloons was a "one-time event").
In 2017, a 28-year-old law student named Lina Kahn turned the antitrust world on its ear with her Yale Law Review paper, Amazon's Antitrust Paradox, which showed how Ronald Reagan's antitrust policies, inspired by ideological extremists at the University of Chicago's economics department, had created a space for abusive monopolists who could crush innovation, workers' […]
Believe it or not, PDF files have been the go-to format for contracts and forms of any type since 1993. And sure, they’re easily shareable – but that’s about it. When you need to edit or sign a document – and you will – that’s when frustration can set in. Luckily, there are workarounds, and […]
It’s 4/20! Smoke ’em if you got ’em – and if you haven’t got ’em, check out this roundup of deep discounts on pipes and other accessories. They’re all on sale, but you can take an extra discount off the final price courtesy of the Boing Boing store by using the online code 420SAVE. Freeze […]
Ever wonder if you’re cleaning your teeth well enough? If your last dentist visit has you getting a little more thorough about oral care, it might be time to save yourself some guesswork. A lot of electric toothbrushes promise deep cleaning, but there’s a Platinum Sonic Toothbrush that has power plus the simple but effective […]