I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan.
It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns.
A year ago, researchers at Exodus Privacy identified dozens of trackers on smartphone apps that had collected massive amounts of information to better target advertising. Yale Privacy Lab replicated many of Exodus Privacy’s findings. Among the app researchers identified as having Cuebiq’s code signature was iHeartRadio, which is owned by Clear Channel.
The iHeartRadio app isn’t the only one to include Cuebiq’s code, though it’s one of the most popular, with over 50 million downloads from Google Play alone. Because iHeartRadio contains code from Cuebiq’s software development kit (SDK), Cuebiq may be able to harvest user analytics, behavior, location, and other identifying information, which it could then resell to a partner.
“The dirty work of crunching and providing the analytics is done by other companies they partner with, like Ubimo and Cuebiq. However, the iHeartRadio app, developed by another part of the same corporation, contains some of the same mobile app trackers these data launderers rely upon as a data source,” said O’Brien.
IRL Ads Are Taking Scary Inspiration From Social Media [Yael Grauer/The New New]
(Image: St Martin's)
Most everyone’s losing sleep over what’ll happen to our species and the rest of life on earth as human-driven climate change rips our planet a new one. Capitalists? Not so much: some are too busy hustling to ensure that other capitalists pay for the fiscal hurt that the Earth’s bid to evict us all is […]
From a distance, it's hard to understand the nuance of the mass "gilets jaunes" protests that rocked France; with one in five French people identifying as a yellow vest and more vests marching in Basra, Baghdad and Alberta (and with Egypt's autocrats pre-emptive cracking down on the sale of yellow vests ahead of elections), it's […]
When Trump's FCC Chairman Ajit Pai killed Net Neutrality (by illegally ignoring legitimate comments in support of it in favor of millions of anti-Net Neutrality comments sent by identity-stealing bots), he promised that it would spur growth in the telcoms sector -- and of course, he should know, because he used to be a Verizon […]
Adobe’s design software catalog is essential to any graphics program, as much for their simplicity as their versatility. Anyone can be an effective graphic designer with tools like Illustrator and InDesign – and the right training in their potential. That’s where the Adobe CC A-Z Lifetime Bundle comes in. Whether you’re getting your feet wet […]
Businesses of any size continue to use PDFs despite – and perhaps because of – their stubborn resistance to simple editing. But for those who need a little flexibility on their documentation, the search is over for alternative software. PDF Expert for Mac is the catch-all solution for wrangling those PDFs, and it’s available at […]
When it comes to tech, smaller is better, and these items fit the bill both in terms of size and price. We’ve rounded up our favorite stocking-ready gadgets, most of which are already on sale – and you can take an additional 15% off any of them with the special code MERRY15. iPM 3-in-1 Fast […]