I can't believe this has to be said (again), but cyberpunk was meant as a warning, not a business plan.
It turns out that you need very few identifiers to make a guess about who a person standing in front of a billboard is, especially when you can suck data out of their phones. Throw in data about how long you stand in front of a billboard and you've got metrics that advertisers can use to tune their campaigns.
A year ago, researchers at Exodus Privacy identified dozens of trackers on smartphone apps that had collected massive amounts of information to better target advertising. Yale Privacy Lab replicated many of Exodus Privacy’s findings. Among the app researchers identified as having Cuebiq’s code signature was iHeartRadio, which is owned by Clear Channel.
The iHeartRadio app isn’t the only one to include Cuebiq’s code, though it’s one of the most popular, with over 50 million downloads from Google Play alone. Because iHeartRadio contains code from Cuebiq’s software development kit (SDK), Cuebiq may be able to harvest user analytics, behavior, location, and other identifying information, which it could then resell to a partner.
“The dirty work of crunching and providing the analytics is done by other companies they partner with, like Ubimo and Cuebiq. However, the iHeartRadio app, developed by another part of the same corporation, contains some of the same mobile app trackers these data launderers rely upon as a data source,” said O’Brien.
IRL Ads Are Taking Scary Inspiration From Social Media [Yael Grauer/The New New]
(Image: St Martin's)
When John Stumpf (previously) was CEO of Wells Fargo, he oversaw a string of scandals including literally millions of acts of bank fraud, and still managed to walk out of the business with millions in bonuses and no criminal prosecutions.
Smarter people than me have pointed out that "work-life balance" says the quiet part out loud, implicitly confirming that you stop living when you're at work. Miles Matrix's Dungeons and Deadlines makes all this much realer with acerbic wit and rockin' chiptunes. My spouse left me after five turns. (via Four Short Links)
Frontier is the bottom-rung of the top-tier of US ISPs, serving customers in 29 states. Despite enjoying monopoly control over its customers' online lives, and despite massive government handouts and a lackadaisical approach to maintenance, and despite out-and-out theft from customers, the company is filing for bankruptcy, having accumulated $16.3b in debt through mismanagement.
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When it comes to top-quality kitchen gadgets that won’t break the bank, nothing beats Gourmia. These eight best-selling Gourmia tools will help you take your culinary prowesses to the next level, and each one is available for an additional 15% off when you enter the coupon code COOKSAVE15 at checkout. 1. Gourmia GTF7350 6-in-1 Multi-Function […]
Traditional headphones are overrated, especially now that this HumBird Bone-Conducting Speaker allows you to enjoy a rich and completely unique listening experience depending on where you place it. A must-have item for true audiophiles looking to switch up their usual listening routine, this compact speaker uses cutting-edge bone conduction technology in order to deliver a […]