A new report from Edison Research finds Facebook's American user-base contracted for the second consecutive year in 2018, shrinking by 15,000,000, and that the biggest declines have come from the coveted 12-34 year old group.
However -- cue sad trombone -- is that large numbers of these people have shifted to using Instagram, which Facebook owns. Facebook recently announced that it would be merging the back-ends of Instagram, Whatsapp and Facebook Messenger, facilitating unified tracking and targeting across all three services.
Facebook did grow among adults over 55.
Facebook has consistently touted growth, despite these figures; Edison Research president Larry Rosin speculates that Facebook is using some combination of measuring global users (rather than US users) and a very loose definition of "active user" to artificially inflate its figures.
Adams: But if we look at Facebook's earnings report, they are still reporting an increasing number of active users. What's behind the difference between what the company is saying and what your survey found?
Rosin: When they're producing those numbers, they're typically talking about their global platform. This is a survey just of the USA. Furthermore, we're asking about usage. We're saying, "Do you currently use Facebook?" Facebook is probably measuring it on, “Do you ever open the app, or do you ever use it on any level?”
U.S. users are leaving Facebook by the millions, Edison Research says [Kimberly Adams/Marketplace]
Documents on an unprotected, network-connected drive owned by an employee of Nokia shed light on the inner workings of Russia’s networked surveillance system known as SORM (Russian: COPM).
Thomas Piketty, the French economist behind 2014's game-changing Capital in the 21st Century, has a new book, Capital and Ideology (out in France now, coming in English in 2020), which uses the same long-run economic series that Capital 21C benefited from to understand the relationship between wealth and ideology. Central to Piketty's thesis: that it's […]
The real estate bubble is in trouble: London's luxury housing market has been in freefall for years, and New York's retail vacancy has been soaring, even as global super-luxe housing is also tanking.
Studies have shown cannabidiol (more popularly known as CBD) to be effective in two main areas: Pain relief and stress relief. Both of those make the non-psychoactive, cannabis-derived compound a natural for topical creams. There’s no shortage of CBD products out there, but here’s eight of our favorites, all specifically designed for dermatological use – […]
If you’re part of the maker community, you know Make:. Though Make: magazine is off the shelves as of this year, the eBooks and resources put out by Maker Media are still a fantastic resource for the new generation of tinkerers, hackers, and robotics geeks. If you’re in that tribe, listen up: they’ve released a […]
Life isn’t getting any less hectic, and pressure cookers are a quick, healthy solution for a growing number of kitchens. But if you thought your Instant Pot was versatile, there’s a major upgrade on the market: The Yedi 9-in-1 Total Package Instant Programmable Pressure Cooker. If you’ve somehow never used a pressure cooker before, try […]