"Consciousness is what allows us to be aware of both our surroundings and our own inner state." In the first of a three part video series, "Kruzgesagt - In a Nutshell" examines "how unaware things come aware." Stay tuned for theories of consciousness that of course may be as much about philosophy as they are neuroscience.
Floating out of your body and looking down on it. The story of your life flashing by before your eyes. Seeing a bright light at the end of a dark tunnel. These are just two of the most common experiences that people report after a near-death experience (NDE). For some people, NDEs are a transformative […]
An array of scientific evidence suggest that in some cases, the bacteria in your gut–your microbiome–could be tied to neurological and psychological disorders and differences, from anxiety and autism to Parkinson’s and schizophrenia. The journal Science published a survey of the field and the Cambridge, Massachusetts start-up Holobiome that hopes to use insight into this […]
“I feel so brain dead I can’t even speak.” Find out what happens when two editors from Popular Science quit their six-cup-a-day coffee habit for two weeks. From the YouTube description: Caffeine is the most widely used psychoactive drug on the planet. Like all good things in this world, it should be consumed in moderation—but […]
First, they were all about serving a protective necessary function. But now, about 10 weeks after the explosion of the COVID-19 outbreak, face masks are beginning to serve a different role. Just like all the fashion accessories that came before them, face masks are now showing off a little piece of ourselves to the everyday […]
Promoting products is almost nothing like it was back in the Mad Men days. In fact, the digital landscape has changed the ad game so much that it barely even resembles early Grey’s Anatomy days anymore. Marketing a product digitally isn’t about the right ad slogan or color scheme. It’s about crafting the narrative around […]
Every once in a while, we see a new product come along that’s so versatile and elegantly simple that it’s strange no one’s ever gone there before. Portable lights themselves aren’t new, but there’s something about the MOGICS Coconut Light that’s so seamlessly well-designed and adaptable that it feels startlingly original. The Coconut is basically […]