"The Ohio State University" is apparently the full name of Ohio State, and to remind everyone of it, they're selling a line of clothing emblazoned with the stark word "THE," and so they've asked the US Patent and Trademark Office to give them the exclusive right to sell t-shirts, baseball hats and hats with the word "THE" on them. This is stupidly generic and unlikely to survive a challenge or even examination. Doesn't THE university have a law-school that could prevent this kind of public embarrassment?
Ohio State University files for a trademark on "THE"
Documentary series on the downfall of American Apparel
With a marketing message that combined sex with sweatshop-free manufacturing, American Apparel seemed like an unstoppable brand. But then a series of bad business decisions followed by multiple sexual harassment lawsuits against founder Dov Charney (like masturbating during meetings), saw the T-shirt empire unravel. In 9 episodes, Big Rad Wolf, streaming on Quibi, tells the… READ THE REST
Hacked hospital chain Universal Health Services says all 250 U.S. facilities hobbled by attack
Earlier this week, we reported that a "Suspected ransomware attack" took down the Universal Health Services hospital network, and that doctors and nurses were using paper records because the entire computer system was offline. New reporting by AP shows that all 250 of the network's hospital facilities were "hobbled in last weekend's malware attack and… READ THE REST
MEAT CAKES: Subway sandwiches too sugary to legally be considered bread in Ireland
The bread that Subway uses for sandwiches contains so much sugar that they may not be described as bread in Ireland. The country's supreme court ruled that a franchise there selling the suspiciously sweet sandwiches cannot pay the lower taxes that apply to 'staple foods'. However, the five-judge court ruled that the sandwiches must attract… READ THE REST
Need a Chromebook? Here are 25 models from HP, Dell, Samsung, and more at up to 40% off
At first, they were seen as little more than cute, slimmed-down laptops. But the Chromebook has grown up over the years, stepping up to the point now where a solid Chromebook is often on par with some of the better laptops on the market. A prime portable device making major inroads in areas like education,… READ THE REST
Recreate classic video games yourself with this Unity 2D Game Developer training
3D gaming seems to grab all the headlines these days, but don't think that 2D games are down for the count. In fact, Unity, the world's most popular game engine, still has a dedicated arena for helping game creators fashion more 2D games than any other game technology around. Even though 3D commands a lion's… READ THE REST
GoDaddy Websites + Marketing guide you gently into the world of digital marketing the right way
Starting a business is anxiety-inducing enough. But if you really want to get a new entrepreneur hyperventilating, just remind them they aren't only launching a small business. They're creating a brand. So what shape does that brand take, particularly in the largest advertising venue on the planet — the worldwide web? Having a defined, thoroughly… READ THE REST
