World's first cheese conveyor belt restaurant opens

If you like sushi boat restaurants, you're probably going to love this new conveyor belt eating establishment — completely devoted to British cheese — that has opened in London's Seven Dials Market. Pick & Cheese is the brainchild of fromage-fanatic and entrepreneur Matthew Carver who hopes to make local UK cheeses cool again.

Food & Wine:

[It's] a magical place where guests are seated around a 40-meter conveyor belt that slowly presents an assortment of more than 25 different cheeses, all produced by traditional British cheesemakers. Each well-curated cheese is paired with a complementary condiment, which can be anything from sticky pear jam to honeyed garlic to a traditional northern Eccles cake.

Cheese novices can choose a pre-selected cheese flight, while connoisseurs and more adventurous eaters can help themselves to a stoneware plate or two (or six, or 10) from the conveyor belt. Each plate is color-coded according to its price, which ranges from a £2.95 ($3.64) cream plate to a £6.10 ($7.54) yellow plate. (There's also an Off-Belt menu that includes the owner's signature Four Cheese Grilled Cheese Sandwich and pan-fried 'Angloumi,' their all-English take on Cypriot halloumi.)

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Tonight is the night! Join us this evening to celebrate the soft launch of Pick & Cheese – we're loading up the world's very first cheese conveyor belt with plate after plate of British cheese at @kerbfood's @sevendialsmkt 🧀 for 50% off all food and drink, a whole 48 hours before anyone else, make sure you book via the link in our bio^^^ 👀👀👀 ⠀⠀⁣ ⠀⁣ ⠀⁣ ⠀⁣ -⠀⁣ ⠀⁣ ⠀⁣ ⠀⁣ #pickandcheese ⁣⁣#britishcheese#cheesepairing #londonevents#rawmilk #rawmilkcheese#londonpopups #artisancheese#cheesehead #cheeselover#cheeseboard #cheeeeese#londonfoodie #toplondonrestaurants#eatfamous #devourpower#thingstodolondon #softlaunchlondon#yougottaeatthis #londonfood#cheeselovers #cheesetasting#timeoutlondon #sevendialsmarket#kerbfood #tasteslikelondon#justopenedlondon #londonmarket#insidercheese

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image via The Cheese Bar IG