If you like sushi boat restaurants, you're probably going to love this new conveyor belt eating establishment — completely devoted to British cheese — that has opened in London's Seven Dials Market. Pick & Cheese is the brainchild of fromage-fanatic and entrepreneur Matthew Carver who hopes to make local UK cheeses cool again.
[It's] a magical place where guests are seated around a 40-meter conveyor belt that slowly presents an assortment of more than 25 different cheeses, all produced by traditional British cheesemakers. Each well-curated cheese is paired with a complementary condiment, which can be anything from sticky pear jam to honeyed garlic to a traditional northern Eccles cake.
Cheese novices can choose a pre-selected cheese flight, while connoisseurs and more adventurous eaters can help themselves to a stoneware plate or two (or six, or 10) from the conveyor belt. Each plate is color-coded according to its price, which ranges from a £2.95 ($3.64) cream plate to a £6.10 ($7.54) yellow plate. (There's also an Off-Belt menu that includes the owner's signature Four Cheese Grilled Cheese Sandwich and pan-fried 'Angloumi,' their all-English take on Cypriot halloumi.)
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Wow what a first day! Thanks to everyone who came down yesterday and visited the conveyor belt of (Cheese) dreams. We’re back on it from midday today with more of those little dishes of joy. Sunday = Cheese, right? See ya at the belt! 🧀 #PICKANDCHEESE