There aren't many indisputable facts in how to best market a product, but a few facts are overwhelmingly clear. People want pictures. And people demand pictures.
A resounding 93 percent of online shoppers say visual content is the key deciding factor is making a purchase. Ninety percent say the quality of those images is the biggest reason they bought the item. And nearly one in four returns are because the item didn't look like the picture.
Here's one more stat to consider: professional product photographers can make from $75 to $150 an hour, all for knowing how to take pictures of a stationary object sitting on a table. Sounds easy…and it is if you know what you're doing.
You can join that learned fraternity with the training found in the Master Product Photography Course, a 20-hour deep dive into all the basics of creating stellar product images for use in catalogs, editorial and for all other commercial uses.
The course by instructor and third-generation professional photographer Tony Roslund isn't your normal online training session. During these video lessons, Roslund brings students along on 12 separate product photoshoots, imparting all the necessary basics and seasoned pro tips of the product photography trade.
Along the way, students get a handle on all the equipment they need, choosing the right camera, proper lighting and all the essentials necessary for premium images.
Roslund takes a very warts-and-all approach in his teaching, letting students see behind the scenes of each shoot. After viewing exactly how Roslund produced each of his setups and snapped his photos, you'll then join him in the editing room as he examines the final results. Through his analysis, learners get a crash course in what works and what doesn't in crafting product images for a variety of different products in a variety of different settings.
Armed with this training, you'll understand what it takes to outfit a product photography studio, complete brilliant shoots, market your work and actually get started as a professional photographer.
The product photography training usually retails for $199, but this course is on sale now for just $19.99.
Prices are subject to change.