Tab. What a beautiful drink. Tab. For beautiful people.
Beautiful people are at a loss for what to drink after learning that Coca-Cola will no longer make their beloved diet soda. The famously awful tasting beverage is being canceled along with others in a purge of underperforming products.
The saccharine-sweetened, zero-calorie Tab was initially marketed to women. People familiar with the flavor have described it in terms including "bitter" and "like bad medicine," with a metallic and lingering aftertaste. Tab's growth was more or less cannibalized when Diet Coke came on the scene in 1982. But Coke kept the brand alive for years for its devotees.