Aunt Jemima, the mammy stereotype used to market syrup for 130 years, was retired after George Floyd's murder, much to the consternation of right-wingers. Here comes the rebranding: the sweet stuff will now be known as Pearl Milling Company syrup.
Pearl Milling Company was founded in 1888 in St. Joseph, Missouri, and according to a PepsiCo statement, it created the self-rising pancake mix that became known as Aunt Jemima. Quaker Oats purchased the Aunt Jemima brand in 1925. Pearl Milling Company will maintain the red and yellow packaging found on Aunt Jemima boxes and bottles. PepsiCo says its products will continue to be available under the Aunt Jemima name without the character image until June.
"Pearl Milling Company" kinda sounds like a superfund site.
