Japan's Act Against Unjustifiable Premiums and Misleading Representations (1962) is a consumer protection law that cracks down on deceptive advertising and packaging. Companies can't exaggerate what's inside, especially when it comes to size, appearance, or quality. If companies break this rule, they risk fines and public warnings.
This law is why Japanese snacks often look almost identical to what's shown on the package. While it's not a strict "must match perfectly" rule, brands are expected to avoid anything that could mislead customers, creating a culture of unusually honest packaging. The result is a small but satisfying win for consumers: what you see is (pretty much) what you get.
This video highlights just how closely brands follow this policy. In the video, someone holds up various snacks to their images on the packaging, and the match is unbelievably perfect. This snack/image comparison is the most satisfying thing I've seen all day.
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