Product placement comes to The Sims

Intel and McDonald's have paid millions to have their products appear in the next version of The Sims.
Detailed terms of EA's multimillion-dollar deal were not available but it will allow Intel's familiar jingle, its product logo, and computers using its Pentium 4 processor to appear in the game.

Players in the game also will be able to buy a McDonald's kiosk and sell the company's branded food products, earning "simoleans," the game's currency. Eating that food will also improve their standing within the game.

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