Twelve myths about mobile interface design:
Myth: Users want power and aesthetics. Features are everything.My only modification: for "Silicon Valley," substitute, "Silicon Valley, Japan or Finland." Link
Myth: What we really need is a Swiss army knife.
Myth: 3G is here!
Myth: Focus groups and other traditional market analysis tools are the best way to determine user needs.
Myth: If it works in Silicon Valley, it will work anywhere.
Myth: The killer app will be games, er, no, I mean, horoscopes, or
Myth: Mobile devices will essentially be phones, organizers, or combinations, with maybe music/video added on.
Myth: The industry is converging on a UI standard.
Myth: Highly usable systems are just around the corner.
Myth: One underlying operating system will dominate.
Myth: Mobile devices will be free-or nearly free.
Myth: Advanced data-oriented services are just around the corner.