Berocca: stay sharp?

My wife Kelly just returned from London Fashion Week with several packages of Berocca, an effervescent over-the-counter nutritional supplement sold by Roche "for hectic lifestyles." She says it's all the rage there as a vitamin source, energy enhancer, hangover remedy, and all-purpose pick-me-up. (The Berocca slogan is "Stay sharp!") It's mostly B vitamins and doesn't contain any caffeine, sugar, or ephedra. That's probably why it didn't seem to affect me too much. But it does taste great, kinda like Tang. Link

Australian Boing Boing reader Pete tells me that down under–where Berocca's much more fun slogan is "gives you back your b-b-bounce!"–he has a couple of friends "who think it's fun to suck on the tablets rather than dissolving them in water. Apparently having them fizz in your mouth wakes you up just as much as all those vitamins." Meanwhile, Jen points us to a US product similar to Berocca, called Emer'gen-C. "Whenever I'm feeling sick, I down a couple and immediately feel better," she says.