The New York Times profiles Derren Brown, a British mentalist whose stage performances and TV specials are apparently a huge hit in the UK. He seems to be a master of Neuro-linguisitic Programming. From the article:
Brown taught himself hypnotism, branched out into standard forms of magic and began performing in pubs and at parties.Link to article and Link to streaming video clips of Brown's mindtricks, including explanations
One night, having just performed a particularly elaborate card trick, he realized that what he had enjoyed most was not the trick's execution, but its psychology, the interplay between magician and subject.
Brown devised a new approach that combines magic and psychology, tricks of the hands with tricks of the mind. Each of his programs starts with a disclaimer in which he asserts, essentially, that he is not supernatural, only clever.