The authors of Freakonomics : A Rogue Economist Explores the Hidden Side of Everything (a brilliant, though somewhat repetitive book about how empirical measurement and statistical analysis suggest that many of the causal relationships in our society aren't what they seem) report on an economic experiment to teach monkeys to use money. Faced with financial realities, the monkeys act pretty much like people:
A capuchin monkey must decide how to spend his budget of twelve coins (located on the yellow and white striped tray in the front of the trading room.) Two human research assistants are present (one wearing blue and one wearing red), and both hold a piece of food in an orange dish for the monkey to see. The red research assistant "sells" grapes and the blue research assistant "sells" Jell-o cubes, with each piece of food costing a coin from the monkey's budget.
The capuchin must make a decision analogous to a grocery-store shopper's: how much of their budget to spend of grapes and how much to spend on Jell-o...
Two unrelated tamarin monkeys sit adjoining each other. Every fifteen seconds, a human research assistant brings a tray loaded with a marshmallow that is just out of reach of one of the monkeys. The only way that monkey can eat the treat is if his partner pulls a red handle that will put the marshmallow within reach.
But pulling the handle doesn't bring any reward for the puller: pulling the handle only pays if the monkey who receives the marshmallow reciprocates by pulling in the future. Like many human situations, the monkeys must work together to obtain food and build trust while punishing failures to cooperate.
The office I work in is full of things old people buy to make themselves feel young again. I can honestly say that our awesome new toy, The Swagtron T3 Hoverboard, makes me feel very, very old. I’ll explain why later. Swagtron T3 Pros There’s no way to overcharge the battery and that means no […]
One thing that’s consistent among amateur pool players is that they unknowingly stand up during their shots. Just as in golf, pool players need to keep their heads down and stay still after they shoot in order to hit straight. The DIGICUE helps keep shots consistent by letting you know every time you’ve had extra […]
A leaked memo from Apple CEO Tim Cook to his staff explaining why he met with Donald Trump — a guy who called Apple traitors for refusing to defeat their own security — explains the rationale: “tax reform.”
Traditional folding wallets are designed for paper bills—but these days, carrying cash is rarely a necessity. More often than not, I don’t carry cash at all. This Bogui Clik Wallet is the best answer I’ve found for avoiding the hassle of those tight-fitting credit card pockets.This attractive, minimalist wallet features a protective lip, so my cards don’t […]
Using my iPhone while it’s charging is always a hassle. With tucked-away outlets and the meager length of included lightning cables, comfortable scrolling while plugged in is annoying. These 10-Ft MFi-Certified Lightning Cables are super convenient and probably the best iPhone accessory purchase I’ve made.At over three times the length of normal cables, these reach anywhere you […]
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