The 43 Folders productivity blog takes on the Zeigarnik Effect, which says that you remember stuff better if you're interrupted while learning it.
Russian psychologist Bluma Zeigarnik first studied the phenomenon after noticing that waiters seemed to remember orders only so long as the order was in the process of being served…
Apparently you can game the Zeigarnik Effect for more effective studying, employ it to goose your direct marketing plan, or just consider it as one excellent explanation for the allure of multi-tasking.
