A group of researchers have used a functional MRI to map out the parts of the brain that respond to brand identity, showing how Pavlovian conditioning generates response to a brand-mark.
They developed a Pavlovian-type association by flashing a geometric shape on a computer screen and giving a squirt of juice into the volunteers' mouths. However, the volunteers did not realise that they were being conditioned in this way - they were simply told to press a button to indicate on which side of the screen the shape had appeared.
The team measured how the volunteers had become conditioned by measuring their anticipation of the juice squirts following an image by measuring the dilation of their pupils...
The fMRI scans revealed significant responses reflecting learning in the ventral midbrain and the ventral striatum. Crucially, they found that the strength of the response correlated with the volunteer's like or dislike of the juice.
David Robinson used the data from the 28,657 people who self-selected to take the Stack Overflow survey to investigate the relationship between programmer pay and the conventions of using either tabs or spaces to mark indents, and found a persistent, significant correlation between using spaces and bringing home higher pay.
It’s the end of an era, sort of: Fraunhofer IIS, the developers of the MP3 audio compression format, announced that they are ceasing their licensing program. In a blog post, spokesman Matthias Rose says that it’s had a good 20-year run and is obsolete. But it’s also true that the decoding patents expired last year, […]
Freddy deBoer writes that he’s been telling the same joke for years about Silicon Valley’s only product, which might be universalized as “At last, a way to verb with nouns on the internet!” But the social-media techopoly is stable, now, and so the venture capitalists have moved on to the three terrible trends that will […]
Even though credit cards now feature an EMV chip for securing transactions, they still have to include the magnetic strip for compatibility with older point of sale systems. Because of this, there’s no way for the chip’s new security capabilities to protect against card skimmers in the wild.How do you protect yourself from legacy-technology-induced fraud? […]
As the old saying goes, “You should sit in meditation for 30 minutes every day. Unless you are too busy, in which case you should meditate for an hour.” Since most of us have an endless list of things to do and people to see, carving out quiet time can feel impossible, especially when most […]
The Bragi Dash Truly Wireless Smart Earphones are far more than your run of the mill Bluetooth earbuds. While the earpiece design makes these earbuds ideal for exercise and activity, and passive noise cancelling is conducive to a more serene listening experience, these buds go well beyond just playing music.First of all, they can actually […]