A group of researchers have used a functional MRI to map out the parts of the brain that respond to brand identity, showing how Pavlovian conditioning generates response to a brand-mark.
They developed a Pavlovian-type association by flashing a geometric shape on a computer screen and giving a squirt of juice into the volunteers' mouths. However, the volunteers did not realise that they were being conditioned in this way - they were simply told to press a button to indicate on which side of the screen the shape had appeared.
The team measured how the volunteers had become conditioned by measuring their anticipation of the juice squirts following an image by measuring the dilation of their pupils...
The fMRI scans revealed significant responses reflecting learning in the ventral midbrain and the ventral striatum. Crucially, they found that the strength of the response correlated with the volunteer's like or dislike of the juice.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
Lean Project Management, as the name suggests, is a popular method for wasting less time and effort over the duration of a project. By focusing on prioritizing tasks, Project Managers are able to boost productivity, meet goals, and, inevitably, impress the execs. This exam prep course is led by the accredited Management and Strategy Institute, […]
This Smartphone Photo Lens Kit arms you with six unique smartphone photography accessories, so you can take high-quality and well-composed photos of any subject from small insects to expansive landscapes.6 unique lensesRolls up neatly for transportTripod for stabilitySmall lenses attach seamlessly with magnetMicroscope and 8x telephoto lenses attach with a case (case attaches to phone)Lens wallet […]
Inspired by the universality of symbols, the founders of Noun Project began to collect thousands of hand-drawn icons. The concept has since transformed into a massive digital collection of 150,000+ unique icons that fuel the work of designers every day. Spend less time crafting icons and more time putting amazing designs out into the world with […]