Marvel Comics is continuing in its bid to steal the word "super-hero" from the public domain and put it in a lock-box to which it will control the key. Marvel and DC comics jointly filed a trademark
on the word "super-hero." They use this mark to legally harass indie comic companies that make competing comic books.
A trademark's enforceability hinges on whether the public is likely to associate a word or mark with a given company -- in other words, when you hear the word "super-hero," if you think "Marvel and DC," then Marvel will be able to go on censoring and eliminating its competition.
One way of accomplishing this dirty bit of mind-control is by adding a ™ symbol after the word "Super-Hero." That TM lets the world know that you claim ownership over the word it accompanies. If you can get other people to do it, too, eventually you may in fact get the world to believe that the word is your property -- and then, it becomes your property.
"Super-hero" isn't Marvel's property. They didn't invent the term. They aren't the only users of the term. It's a public-domain word that belongs to all of us. Adding a ™ to super-hero is a naked bid to steal "super-hero" from us and claim it for their own.
The latest trick in its move to steal the word is using the ™ symbol in the bumpf for its California science centre show -- they've recruited a science museum to help them steal "super-hero."
Here's a proposal: from now on, let's never use the term "super-hero" to describe a Marvel character. Let's call them "underwear perverts" -- as Warren Ellis is wont to -- or vigilantes, or mutants. Let's reserve the term "super-hero" exclusively to describe the heros of comics published by companies that aren't crooked word-thieves.
I asked Amy Parness, the co-founder of Sparkle Labs, maker of fantastic educational electronics kits, to write a Medium post about gender and the business of being a maker business person. Her terrific essay calls out the problems with “pink girly engineering kits.” From Medium:
Zero UI is the new term for “invisible interfaces”—what happens in the future when all the clicking and tapping and typing is history: “If you look at the history of computing, starting with the jacquard loom in 1801, humans have always had to interact with machines in a really abstract, complex way.” [Fast Company]
CEO Dick Costolo will resign, to be replaced in the interim by Jack Dorsey
It’s time for a power upgrade — throw out that tired-out power strip and swap in this family-size USB charger, packed with 6 high-speed ports. With a built-in control chip, Kinkoo optimizes each port to ensure the fastest charging possible for all your devices. The Kinkoo is made from high-grade and durable materials so you […]
Watching Netflix, Hulu or other streaming services can unfortunately be difficult while traveling outside the US. Rather than bypass these restrictions with the help of a complex and slow VPN, choose a faster and simpler solution with Getflix. Instead of rerouting all your Internet traffic through a different server, this handy service only routes the […]
Shake, stir, and muddle your way to delicious homemade cocktails with this must-have bar set. Expect only the finest quality tools from MakersKit — enabling you to unleash your inner mixologist.Top 12 Favorite Things of 2014, Sunset MagazineQuart-size vintage-style Mason jar shakerRetro double jigger for accurate measurementsStrainer & spouts for a mixologist-style smooth pourHardwood muddler […]