At the Institute for the Future where I'm a researcher, we always say that the future is impossible to predict. The good news is, you don't have to. It's better to focus on foresight. In a draft chapter of a forthcoming book, my colleague Bob Johansen writes:
Foresight is a particularly good way to stimulate insights. While prediction is impossible, provocation is easy. Insights arise from differences: different ideas, different angles, and different moods. If insights were obvious, everyone would be having them. What new development might be created–given the external future forces that are at play? This is a search for “Aha’s!” It is a search for insights, a search for coherence in the midst of confusion.
With that in mind, here are a few excerpts from 2Spare.com's "Top 87 Bad Predictions about the Future":
• "The horse is here to stay but the automobile is only a novelty, a fad."--The president of the Michigan Savings Bank advising Henry Ford's lawyer not to invest in the Ford Motor Co., 1903.
• "There is no reason anyone would want a computer in their home."--Ken Olson, president, chairman and founder of Digital Equipment Corp. (DEC), maker of big business mainframe computers, arguing against the PC in 1977.
• "Atomic energy might be as good as our present-day explosives, but it is unlikely to produce anything very much more dangerous."--Winston Churchill, British Prime Minister, 1939.
• "This 'telephone' has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us."--A memo at Western Union, 1878 (or 1876).
The Cobham catalog, exposed by The Intercept, features countless pages of surveillance gadgets sold to U.S. police to spy on American citizens: tiny black boxes with a big interest in you. In the creepily bland feature lists and nerdy product names is a whisper of a dark future; perhaps darker than anyone can imagine.
This image depicts the most commonly-found stylesheet colors on the web’s top sites—Paul Hebert did an amazing amount of analysis and this is just one of the intriguing visualizations he came up with. Most of these are obvious staples, especially HTML red and blue, though it’s interesting how far the blue “cluster” is from the […]
With the cacophony of an election year ablaze with unparalleled drama being fought on the front lines of Twitter, we find ourselves slowing down and staring at it like a bad accident. The need for escapist relief is perhaps more dire than usual right now. This fall, if it’s drama you crave, but the Hillary […]
If you own a dog, you’ve most likely heard of BarkBox – the monthly subscription box for dogs. What started as a simple idea to try out the subscription model on pet owners has since developed a cult following of dog lovers. If you haven’t given it a try yet, this one month free deal is the […]
With the iPhone headphone jack having gone by the wayside, we’re excited about the addition of the FRANKLIN Bluetooth Headphones in our store. These headphones are foldable so they’re easy to carry around, but most importantly, they pack impressive sound. Our biggest struggle with Bluetooth headphones is the worry of them dying at the worst moment. This pair lasts an impressive 8-10 […]
Evan Kimbrell, founder of the digital agency Sprintkick, recently released a series of online courses that feature some of the best advice we’ve come across. These courses are well worth your time, and will save you from making many typical mistakes down the line if you ever want to start your own business.With this Business […]