LG Electronics introduced its Prada mobile phone today. Designed in collaboration with the Italian fashion design firm, the device uses an entirely touch screen-based interface similar, some say, to the iPhone. The phone is slated to launch next month in Europe for approximately €600 (US$775), followed by China, Singapore, and Korea. No plans to bring it to the US have been announced. From InfoWorld:
A comparison of the tech-specs reveals that the Apple product is superior in several areas, including screen resolution, data networking ability, and internal memory although the Prada phone does offer at least one thing missing from the iPhone: a memory card slot...Link to InfoWorld article, Link to LG Press Release
The phone is the product of a design collaboration between the two companies. Prada not only had input on the phone's exterior but also on key elements of the user interface, including the touch interface, ring tones and pre-loaded content. LG didn't disclose any further details of what content will be present on the device.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.