Microsoft says that it's dropping DRM from some of the catalog in the Zune store. This is the other shoe-drop we've all been waiting for since Apple announced last week that it would sell the entire EMI catalog (albeit at a 30% higher price) without DRM through the iTunes Music Store. Interestingly, Microsoft seems to be implying that it's going to sell DRM-free tracks from labels other than EMI.
"The EMI announcement on Monday was not exclusive to Apple," said Katy Asher, a Microsoft spokeswoman on the Zune team, in an e-mail to the IDG News Service today. She said Microsoft has been talking with EMI and other record labels "for some time now" about offering unprotected music on its Zune players in an effort to meet the needs of its customers.
"Consumers have made it clear that unprotected music is something they want," Asher said. "We plan on offering it to them as soon as our label partners are comfortable with it."
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