Graphic graphic: UK Office of Govt Commerce's new logo

Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register:

Well, we contacted the OGC for comment, and a spokesman gamely explained: "The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.

"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"

Link (Thanks, Lindsay Tiemeyer!)

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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z7q2

OB<
minTphresh

it’s a snowman with a boner!
jere7my

Best. Government response. Ever.
scottfree

It’s funnier if you consider the right hand to be using the back door.
Silva

I’m pretty sure a lot of people call them just that, so it’s appropriate
Kyle Goetz

Perhaps it’s my Buddhist nature or my Asian background, but I’ve always thought OGC was a monk praying with one hand, not someone fapping.
arkizzle

HAHA!

classic.
hedztalez

“and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”

If thats what they’re calling it now. Hey baby, touch my government spending….yeah that’s nice.
notatoad

as predicted by dinosaur comics: http://www.qwantz.com/archive/001057.html?
davidhorn

hmmm … as the designer of this logo three years ago:

http://www.theopengardencompany.com/images/logo.gif

I feel that a) I’ve been ripped off and that b) I wish I’d spotted the masturbating snowman before.
Earth Man

OGC is master of its domain.

@1 Mintphresh: AKA Snowbone.
mujadaddy

Who stands like that?
Ned613

This is going to get a lot of mileage on the Internet. Something tells me they will redesign it in a few months after it makes several cicuits of the globe.
Earth Man

@#4 Kyle: What is the sound of one hand fapping?
donopolis

Firm grip on spend indeed….

and spend is sooo slippery.

Don
zaius md

not only does it make you go blind, but apparently it gives you rickets, too!
Xopher

Kyle 4: I’m not Buddhist or Asian, and I saw it the same way you did. The single hand, edge on, held upright at the bottom of the chest, yes? Took me a few seconds to see the wankery inherent in the system (“help! I’m bein’ repressed!”).
Jake0748

Wow, on first look I thought it was a guy flipping the bird. But now I can see it the other way too. I guess it’s like that picture where you either see two faces or a vase, and can switch back and forth.
jimh

@#4: That’s a pretty low gassho.

I think the broad, even strokes of the sans serif face combined with the vigorous kerning make this logotype a polished example of visual identity that both grabs the viewer and sticks in the public’s memory.
ill lich

So OGC stands for Onanist Gratification Commission?
anniel

check it out animated in this Maryland Terps thread!
French Blue

Very funny, and the Govt wankers deserve it – but this is also utterly tragic graphic design. It’s irredeemably awful, totally lacking in any perceptible thought, style, skill, wit…still, it’s said that clients get the work they deserve.
pepsi_max2k

not the only thing they’ve got a firm grip on! hehehehe….
creative intuition

Its not dirty, you guys just have dirty minds. It could be a monk, a cop aiming a gun at a robber, a snowman with a boner, a snake, or someone sitting playing a small flute. Just like the ink blot tests the picture is a reflection of you not of the letters.
highjumpman

Actually, it’s two people seen from above, with the left one holding the right one’s…
arkizzle

#17

That was their joke.
Takuan

please….I call it making love with someone I care about
doctorpsycho1960

Davidhorn, it would appear that in the course of wanking, your snowman dropped his butt plug.
Antinous

With your eight tentacles, you must be able to give yourself quite a reacharound.
jimh

playing a small flute heh heh heh
Anonymous

@ #10 (from #4)
LMAO i was crying with laughter.

@ #29
Sorry but it looks like your guy is having a pull after chucking a dump.