Graphic graphic: UK Office of Govt Commerce's new logo

 Photos Uncategorized 2008 04 23 Ogclogo
Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register:
Well, we contacted the OGC for comment, and a spokesman gamely explained: "The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.

"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"
Link (Thanks, Lindsay Tiemeyer!)


  1. Perhaps it’s my Buddhist nature or my Asian background, but I’ve always thought OGC was a monk praying with one hand, not someone fapping.

  2. “and is not inappropriate to an organisation that’s looking to have a firm grip on government spend!”

    If thats what they’re calling it now. Hey baby, touch my government spending….yeah that’s nice.

  3. This is going to get a lot of mileage on the Internet. Something tells me they will redesign it in a few months after it makes several cicuits of the globe.

  4. Wow, on first look I thought it was a guy flipping the bird. But now I can see it the other way too. I guess it’s like that picture where you either see two faces or a vase, and can switch back and forth.

  5. @#4: That’s a pretty low gassho.

    I think the broad, even strokes of the sans serif face combined with the vigorous kerning make this logotype a polished example of visual identity that both grabs the viewer and sticks in the public’s memory.

  6. Kyle 4: I’m not Buddhist or Asian, and I saw it the same way you did. The single hand, edge on, held upright at the bottom of the chest, yes? Took me a few seconds to see the wankery inherent in the system (“help! I’m bein’ repressed!”).

  7. Very funny, and the Govt wankers deserve it – but this is also utterly tragic graphic design. It’s irredeemably awful, totally lacking in any perceptible thought, style, skill, wit…still, it’s said that clients get the work they deserve.

  8. Its not dirty, you guys just have dirty minds. It could be a monk, a cop aiming a gun at a robber, a snowman with a boner, a snake, or someone sitting playing a small flute. Just like the ink blot tests the picture is a reflection of you not of the letters.

  9. Actually, it’s two people seen from above, with the left one holding the right one’s…

  10. Davidhorn, it would appear that in the course of wanking, your snowman dropped his butt plug.

  11. @ #10 (from #4)
    LMAO i was crying with laughter.

    @ #29
    Sorry but it looks like your guy is having a pull after chucking a dump.

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