Seen here is the new logo for the UK Office of Government Commerce. Tilt your head to the left and look at it again. From The Register:
Well, we contacted the OGC for comment, and a spokesman gamely explained: "The OGC is currently overhauling the design of its corporate materials following a new strategy and forward direction. As part of this, the OGC has been developing a new visual identity, one aspect of which is a new logo.Link (Thanks, Lindsay Tiemeyer!)
"The proposed version, which you have sent over, has been shared with staff, and is now going through final technical stages. It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend!"
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.