Anti-energy drink

Drank is a new "anti-energy drink," designed to, er, "slow your roll." The grape-flavored drink is fortified with melatonin, valerian root, and rose hips. Based on the color and the name of the beverage, I'd venture to say that they're playing off the popular underground libation Purple Drank. This Village Voice quotes the following from a press release:

From design to production, every aspect of this calming drink was inspired by today’s popular hip hop artists who embrace the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.

Link (Thanks, Alex Codlin!)

David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.

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Anonymous

I have had this drink on multiple occasions and it truly does relax everything about you. Physically and mentally. It made me feel like Jello. Don’t criticize until you’ve tried one.
MarlboroTestMonkey7

Drinkable irony, how fitting. Not.
dculberson

“hip hop lifestyle that encourages people to capture a stress-free state of mind.”

Let’s just sit here and think about this statement for a bit.
johanna

“I’ma buy you a drank (ooh wee)
I’ma take you home with me
I got money in the bank
Shawty whatchu think about that
Find me in the gray Cadillac”

-T Pain
swishaswede

If someone in the Houston area would be willing to purchase 2-3 cans for me and ship them to Arkansas I would be glad to pay you a little for your efforts? I have PayPal. Thanks in advance!
Anonymous

does anyone where you can buy these in nyc?
Anonymous

You cant live life without trying new experiences. This is kinda pathetic I say, but dude, lets do it.
buddy66

Remember ‘Purple Haze’?
theillumiletty

drank is the best!

http://farm3.static.flickr.com/2069/2525236390_3898a0830a.jpg
Anonymous

I’ve read stories on http://detentionslip.org about high school students who have energy drink chugging contests. They usually end up in the hospital. It’s forced many schools to ban the products.
Adam Stanhope

Valerian tastes like shit. I wonder how they can put it in a drink without it ruining the flavor?
NicoleRichieVicodinRave

I’d ironically sap on some drank!
fleshtone

@ dculberson

you know, like how all those hip hop songs are all pacifist and peaced-out, rolling with the punches and not holding grudges. oh, and not worrying about stupid shit like money and status.
Anonymous

drank is booze in dutch, which could be considered a downer.. :)
brightblue

Ooh, dose with melatonin at the wrong time of day and you can induce jet-lag. Have fun with that. Chamomile would probably have been a better choice.
Halloween Jack

There’s a whole subgenre of music based on cough syrup?!?!? I am so out of touch with the youth of today.

/stickin’ to warm milk before bedtime
/kids these days, I swear
/razzn frazzn
Antinous

Valerian tastes like shit.

I don’t think that it’s any worse than unsweetened chocolate. Definitely no worse than horehound.
deusdiabolus

…does it have to be grape flavored? Why not passionfruit? Or apple?
imhotep

Here is the website if you want to buy it…

http://drank.ecrater.com/

Noww I’m jus gunnna snooozzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz….
Enochrewt

#9: You’re thinking of rap, not hip-hop. There is a difference. But then again Wu-tang is “hip-hop” and they be talkin’ bout splittin’ wigz left and right.
noen

How about codeine cough syrup flavor?
Anonymous

i think drank is wack
KeithIrwin

Yeah, melatonin is really some pretty serious stuff when taken orally. Some people don’t get a big effect, but the normal doses in supplements tend to put me out for about 10 hours if I let myself fall asleep and if I don’t, will cause me to be drowsy for a couple of hours. I hope that they’ve put much smaller doses in here, otherwise they’re going to be facing lawsuits when people drink it and then fall asleep at the wheel.

#9
Actually, that is how a pretty good percentage of hip hop is. Don’t assume that the rap music you hear on the radio or see on MTV is a representative sample of hip hop.
knappa

drank + vodka + flame

Happiness is just a Flaming Moe away
strider_mt2k

As a coffee drinker I’ve kinda wished for a beverage like this when my evening plans fell through and I was all wired up already. :|

I’d be willing to try it.
elle p

Chamomillionaire!
Anonymous

on the can it says dont take 2 servings of this in 24 hours. 1 can = 2 servings. I had 3 cans in 24 hours. Right now im running a pretty nasty fever. but that shit knocked me out and had me feelin pretty low. so it does what it says, just dont drink alot of it.

P.S it tastes just like sprite remix if you guys remember that. so yeah the valerian is covered up great.
- Anonymous
  
  If you’re in the Northwest Arkansas region, you can get them at the Hastings in Fayetteville or the other Hastings in Springdale. I bought 4 in Fayetteville yesterday.
  Cheers
Anonymous

Does it smell like a really old, dirty shoe because valerian certainly does.
Anonymous

What’s wrong with a nice cup of chamomile tea?
spencerluck

Why not just throw some lemon balm, kava root, l-theanine, Magnolia Officinalis and the aforementioned codeine and cough surrup in there to really mess people up but good?

And yeah, Valerian smells like Feet; the perfume/flavor people must have had a field day.
RikF

#14 – Can I suggest a long run or a trip to the gym?
Anonymous

Melotonin is not a sleep aid,but helps to get the circadian cycle back on track
Battlehobo4000

If I drink a crunk then a drank will I see god?
- Anonymous
  
  i dont know but that is a pretty good question
Anonymous

yupp its the best!!its good for when u cant afford the real thing!
Officeslacker

Musicworld on Vibe TV did a great 5-part series, “Screwed in Huston” that explores the whole genre pretty thoroughly and in a highly-entertaining fashion. http://www.vbs.tv/video.php?id=716057343
Anonymous

I had one for the first time over the summer on a trip to Mississippi.
After sleeping the whole night, I drank a can of “Drank” and slept an additional 8 hours.
Love this stuff!
TEKNA2007

@ #13 KeithIrwin:

Yeah, melatonin is really some pretty serious stuff when taken orally.

A full dose straight out of the bottle (3mg I think, I don’t have the bottle in front of me) leaves me wasted for a full day. I have to split the tab in thirds for a dose that doesn’t completely do me in.
Anonymous

why drink a whole can on that rubbish when you can just take melatonin in pill form (available anywhere) or better yet just have a joint.
spazzm

My anti-energy drink is beer.
buttseks

That stuff has been out in Houston for a while, although I can’t seem to find it anymore. My gf and I split a can and slept for 14 hours. Granted we had been drinking a few hours prior, but still…shit be potent.
Anonymous

I drank this the other day and i’m drinking it now. After about 3 hours i was ready to paaass out. and it doesnt taste like shit it actually tastes good. they do a good job covering up the valerian. all in all good
Dillenger69

#15 Exactly what I was thinking. I wonder how they get around the feet smell. It’s overpowered anything I’ve ever used valerian in. I take a brand called “slumber” on a regular basis and that smells like feet too. You can tell it’s got valerian as soon as you open the bottle.

I can see thier marketing for the drink …
“It’s purple and smells like feet!”
scotthew

You can buy it at tobacco for less now. It tastes pretty good, and doesn’t resemble feet. It’s certainly better than many energy drinks. It’s only got 1mg of melatonin. Didn’t make me very sleepy, but it did, “slow my roll.”
ill lich

Finally, a legal way to “get yo lean on.”

Hmmmm. . . “calming” drink? The real sizzurp/drank is more like a “numbing drink” as it is just codeine.
RJ

@Johanna

Perhaps you should watch this:
http://www.youtube.com/watch?v=rTK0kFXJjd0
DrunkenDrankster

If you’re in the DFW area, I found Drank at

D&H Mini Mart, 800 Brown Trail, Bedford, TX 76022 and

2402 Sherman St., Grand Prairie, TX 75051

Watch your back, cameras everywhere.
Anonymous

Let me know when they make a drink with Valium in it!
hohum

Valerian smells like feet? Thanks guys! I know valerian has kind of anâ€¦ offâ€¦ smell, but I never likened it to feet. Now that it’s in my mind, though, we’ll see how I feel next time I put it in my teaâ€¦
- Anonymous
  
  you’ve obviously never had a nasty case of boot rot because that’s exactly how it smells. Valerian is like a combination of stale mushrooms and athelete’s foot.
Rick.

It’s the hip hop equivalent of Cocaine.

http://www.drnkccn.cm/dflt.htm
Rick.

As in branding a narcotic as a drink, not their effects.
Anonymous

“…the much sought-after hip hop lifestyle that encourages people to capture a stress-free state of mind.”

Thanks for starting my day off with a good laugh!
themindfantastic

Upper Drinks and now Downer Drinks, I can’t wait until the Psychedelic Drinks hit the market. And I don’t mean the packaging.
jahknow

Imma Grip n Sip
buttseks

Also, the D in drank is clearly a bastardized, upside-down flyers logo.

Flyers suck, go Wings.
Baldhead

I’m thinkning this is funny. A good way to get kids hooked on an upper/ downer cycle before they can legally drink alcohol and such.
Anonymous

If you take valarian 30 minutes before bed not only can it help you get to sleep (safer than alternatives) but it promotes a more productive sleep. Sometimes as we get older we don’t sleep as long, but science says we still need 8 hours of sleep (more or less). Doctors will be quick to proscribe something but I would try this first. Just plug your nose and swallow the capsules (2 of the standardize herbal ones), because although the capsules don’t have a taste, they smell like cow dung.
Anonymous

Good Night drink is also new anti-energy drink :)