Web 2.0 Summit line-up announced

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4 Responses to “Web 2.0 Summit line-up announced”

  1. eustace says:

    (looks around)
    This is going to be one of those really serious comment threads. I can tell.
    (leaves)

  2. Super Nate says:

    Sometimes I thank Loki that we have these dedicated PR and legal teams to save us from some of these “solutions”.

  3. John Hell says:

    4 women? Only 4 women. What’s up with that?

  4. spocko says:

    You know I think this is swell. But you know what I’d like to see? Someone focus on the people who actively work to thwart solving our problems.

    Remember how in the movie the Inconvenient Truth Nobel Prize winner Al Gore talked about how PR teams from the oil industry spent all their time spreading doubt about the scientific consensus?

    It’s hard enough solving the problem when you have to spend energy fighting just to get the story out.

    For each of the problems mentioned here (global warming, healthcare, and finance) there are teams of people who don’t want those “problems” solved.

    People might not think that smacking down and beating back the PR and lobbyists and lawyer teams would help, but when you think about who people are actually fighting those are the people in the forefront. Also, these PR teams, lobbyists and lawyers are the people who go on the attack against people who want to do something different.

    Think about the oil industry. Who do you think is fronting the money for the “Drill here, Drill Now” NONSENSE? It does NOTHING to solve the problem, it is a stalling tactic. Who is implementing those strategies? Ad agencies, PR firms and lobbyists.

    Any solution to any problem that we see in that list has a highly paid team of people who don’t see it as a problem. In fact they see it as their JOB to destroy your solution, to even admit that there is a problem!

    I’ve working with a lot of the high-tech people that you’ve mentioned who will be at Web 2.0. I know that they are really smart, they can come up with all sorts of swell solutions but quick as you can say “Bob’s your uncle” I could tell you how the various industries that will be effected will knock your plan out the the water.

    I also know the people who push and create the blocking strategies. They are clever. Some are true believers, some are in it for the money. Any attempt to solve a problem needs a strategy to defeat their PR team, the lobbying team and the legal team. In fact, that should be the first part of the process of solving a problem. “How will we defeat the road blocks they will throw up to stop our solution? How can we beat them?” Thinking two or three steps ahead in communicaitons strategy is so often an afterthought in the tech world. I’ve tried to teach this to some of the leading companies in the technology industry. Some listen, others like to be good “pure” engineers, create something and throw it over the wall and expect the world will marvel at their brain power. The product, service or soltuion will “sell it self.” “Here’s the solution folks. Go implement it!”

    In a world where science is attacked every day and people can be convinced to attack the wrong country through the power of pr, marketing and lies, we must understand that solutions to problems aren’t enough.

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