A pub near Birmingham, England is helping customers beat a smoking ban by selling electronic cigarettes. Since offering them last weekend, the Butler's Arms have sold six packs at £39.99/each. From The Telegraph:
The new E.cig smokes like a real cigarette and users get a shot of nicotine every time they inhale."Pub uses electronic cigarettes to beat the smoking ban" (The Telegraph)
The device even produces a cloud of water vapour with every puff, though causes no harm to smokers...
(Proprietor Chris) Giles said: "When it's freezing outside and chucking it down with rain it's a good alternative to going outside for a cigarette.
"We built a smoking shelter, but it's just not the same for smokers who have been marginalised by the ban...
"Luckily we can tell people aren't really trying to light up because the electronic ones are black in colour with a blue light," (says bar assistant manager Becky Giles.)
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.