This unofficial fan-made commercial for Trader Joe's is terrific, hilarious, and so true. The company should pay the maker and run it on TV. (via Dinosaurs & Robots)
UPDATE: Adam Savage of Mythbusters informs us that the creator of this video is Carl Willat: "He's responsible for all the dancing Hersheys kisses you've seen in commercials from the early 90's. He's an amazing director, I used to work for him a million years ago. Now we hang out and talk about magic tricks (he's a whiz with cards)."
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.