Paul Di Filippo sent me this editorial by Richard Nash, founder of Soft Skull Press (publishers of the Get Your War on books
): "Why Publishing Cannot Be Saved (As It Is)." It's a ass-kicking take on the hackneyed cliches of those who discuss the future of the publishing industry ("Twitter/DRM/Facebook/copyright law will save us!") and is worth reading for this incredibly smart thing alone: "books are orders of magnitude more demanding of our minds than any other media."
The question increasingly arises in today's media: can publishing be saved? No. It cannot and should not. There are plenty of non-profit publishers that exist to create and distribute the un-economic content. For-profit publishing should not be saved -- it should figure out new business models, ones that offer services that both readers and writers want and are happy to pay for. We cannot wait for a deus ex machina to descend. (In other words, neither MySpace, nor Twitter, nor price-fixing, nor some new piracy-inducing extension of copyright law will save publishing -- we simply need to start doing business better.)
Why Publishing Cannot Be Saved (As It Is)
What are those services? It's premature to state definitively, but we need to start with the conversation, so that we can listen to what the readers want. Clearly the reading group is the best thing that happened to publishing in the past 30 years -- while reading is solitary, talking about books is social. Given that books are orders of magnitude more demanding of our minds than any other media, they are commensurately better reflections of our minds and identities than other media. We publishers should be servicing readers' desire to communicate about themselves with peers, offering books as the basis for connecting.
We're also going to have to recognize that reading increasingly is writing -- readers are writing back in all sorts of ways, commenting on books, re-mixing books as in fan fiction, or creating from scratch, and publishers, rather than barring this activity, or hiding from it, need to embrace it and find ways to serve it.
Though Richard “Datamancer” Nagy died unexpectedly in 2013, his business partner and family continue to fabricate the extraordinary steampunk designs he pioneered.
I have a 64GB iPhone, but I don’t like using iTunes to transfer videos to it because it is a hassle. I have this little $30 USB/Lighting flash drive that holds 32GB of files, including videos, photos, and songs. I plug it into my computer, copy over a bunch of card magic instruction videos, and […]
Researchers at UC Riverside and Centro de Investigación Científica y de Educación Superior de Ensenada have published a paper describing their ongoing success in setting a “transparent nanocrystalline yttria-stabilized-zirconia” into patients’ skulls, which reveal the patients’ brains so that the patients’ brains can be zapped with therapeutic lasers.
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It’s one thing to enjoy dinner at home and a nice glass of Cabernet Sauvignon with your best friend, Netflix, but it’s another thing entirely to make that meal from scratch and get that wine delivered right to your doorstep.But what if we told you there’s a way to make this possible? To keep your social life, […]