Inspired by Dan Ariely's book Predictably Irrational: The Hidden Forces That Shape Our Lives
, Jeff Atwood used its list of cognitive blind-spots endemic to our species and produced a list of nine ways to avoid making decisions that will make you unhappy later.
5. Design for Procrastination
9 Ways Marketing Weasels Will Try to Manipulate You
Ariely conducted an experiment on his class. Students were required to write three papers. Ariely asked the first group to commit to dates by which they would turn in each paper. Late papers would be penalized 1% per day. There was no penalty for turning papers in early. The logical response is to commit to turning all three papers in on the last day of class. The second group was given no deadlines; all three papers were due in the last day of class. The third group was directed to turn their papers in on the 4th, 8th, and 12th weeks.
The results? Group 3 (imposed deadlines) got the best grades. Group 2 (no deadlines) got the worst grades, and Group 1 (self-selected deadlines) finished in the middle. Allowing students to pre-commit to deadlines improved performance. Students who spaced out their commitments did well; students who did the logical thing and gave no commitments did badly.
* Steer clear of offers of low-rate trial periods which auto-convert into automatic recurring monthly billing. They know that most people will procrastinate and forget to cancel before the recurring billing kicks in.
* Either favor fixed-rate, fixed-term plans -- or become meticulous about cancelling recurring services when you're not using them.
The PocketLab is billed as a “Swiss Army Knife of science.” Launched via Kickstarter, the small device contains numerous sensors to measure acceleration, force, angular velocity, magnetic field, pressure, altitude, and temperature and send that data to smartphones or laptops. According to inventor Clifton Roozeboom, it’s a tool for students and citizen scientists who can’t […]
In the 2015 Sense About Science lecture (MP3), Tracey Brown discusses the worst casualty of politicization of science, from fluoride to climate change — the truth.
A booming biotech business in South Korea has new customers in America, because everyone wants to clone their dog.
Power up your gadgets in the most unexpected places with the extremely compact SolarJuice battery pack. SolarJuice charges up at home like your average battery pack, but also lets you add extra juice on-the-go using its built-in solar panel—so you’ll never be left unplugged from the digital world.4.5 Stars on Amazon!Simultaneously charges 2 devices at […]
Hold your camera to higher standards with the brand-new iBlazr 2, the most advanced LED flash to date. Simply attach to your smartphone, tablet, or DSLR camera. Conveniently sized and wireless, this premium flash will let you easily take amazing photos in low light situations. It’s a literal snap to use: simply attach to your […]
Moment of truth: Is “Microsoft Office Expert” on your resume, but not totally accurate? This pay what you want bundle will not only help you brush up on old skills, but teach you advanced techniques that will impress your current and future boss. From intricate Excel formulas to Outlook organization hacks, you’ll not only boost […]