Inspired by Dan Ariely's book Predictably Irrational: The Hidden Forces That Shape Our Lives
, Jeff Atwood used its list of cognitive blind-spots endemic to our species and produced a list of nine ways to avoid making decisions that will make you unhappy later.
5. Design for Procrastination
9 Ways Marketing Weasels Will Try to Manipulate You
Ariely conducted an experiment on his class. Students were required to write three papers. Ariely asked the first group to commit to dates by which they would turn in each paper. Late papers would be penalized 1% per day. There was no penalty for turning papers in early. The logical response is to commit to turning all three papers in on the last day of class. The second group was given no deadlines; all three papers were due in the last day of class. The third group was directed to turn their papers in on the 4th, 8th, and 12th weeks.
The results? Group 3 (imposed deadlines) got the best grades. Group 2 (no deadlines) got the worst grades, and Group 1 (self-selected deadlines) finished in the middle. Allowing students to pre-commit to deadlines improved performance. Students who spaced out their commitments did well; students who did the logical thing and gave no commitments did badly.
* Steer clear of offers of low-rate trial periods which auto-convert into automatic recurring monthly billing. They know that most people will procrastinate and forget to cancel before the recurring billing kicks in.
* Either favor fixed-rate, fixed-term plans -- or become meticulous about cancelling recurring services when you're not using them.
SmarterEveryDay’s Destin Sandlin captured this astonishing video of the International Space Station transiting Monday’s solar eclipse. Fast forward to 3:50 for the magical moment. And in case you missed it, below is NASA’s still photo of the ISS transiting the sun at five miles per second.
The psilocybin in magic mushrooms is a potent psychedelic for animals. But what good is the psilocybin for the shrooms? New genetic research from Ohio State University suggests that the psilocybin might act as an insect repellant, protecting the mushrooms. From New Scientist: The gene cluster (linked to psilocybin production) is found in several distantly […]
In elementary school, I knew a boy who would impress us by pulling the legs off a daddy longlegs and popping the body in his mouth. I think he would appreciate this Deep Look video about how daddy longlegs can drop up to three of its limbs when threatened by a predator and still survive.
Top-performing content doesn’t come from pure inspiration. So how do you get the maximum number of eyeballs to see your marketing copy? By analyzing the impact of the keywords within. Serpstat does this all for you. It can monitor up to 200 keywords in your projects, across 10 total domains. They keep track of the […]
Toaster ovens are the perfect appliance for small things like toasted sandwiches and roasted garlic (try it!), but anything more involved usually requires a full-sized conventional oven.However, despite its small size, the Wolfgang Puck Pressure Oven can handle anything from baked pastries to broiled meats. This kitchen appliance has a minimal countertop footprint, and cooks […]