A group of Swedish sixth-graders filed a complaint against Toys R Us over the company's 2008 Christmas catalog, decrying the gender stereotyping in the product photos. Their curriculum includes a long-term project on gender roles.
According to the youngsters, the Toys"R"Us Christmas catalogue featured "outdated gender roles because boys and girls were shown playing with different types of toys, whereby the boys were portrayed as active and the girls as passive", according to a statement from Ro.
Toys"R"Us scolded for gender discrimination
The group's teacher explained to the local Smålandsposten newspaper that filing the complaint was the culmination of more than two years of "long-term work" by the students on gender roles.
Thumbing through the catalogue, 13-year-old Hannes Psajd explained that he and his twin sister had always shared the same toys and that he was concerned about the message sent by the Toys"R"Us publication.
"Small girls in princess stuff...and here are boys dressed as super heroes. It's obvious that you get affected by this," he told the newspaper.
"When I see that only girls play with certain things then, as a guy, I don't want it."
Cut enlisted an illustrator to help kids bring their personal images of God to life.
“Cat Vs. Boxes” is an adorable animated short directed by Simon Tofield, designed by Liza Nechaeva, and animated by Michael Cotton-Russell and Emma Wakely. For more animated cat videos check out the Simon’s Cat YouTube channel.
Recreate a childhood treat without all the preservatives.
Yeah, Bluetooth audio is pretty common these days, so why should you care about these earbuds? Look how happy that woman up above looks. She’s got FRESHeBUDS in. Boom. There’s your reason. She’s also at the beach and it appears to be a very nice day.But for the sake of promotion, wireless earbuds are fast becoming the […]
“Gets stuff done,” is a good way to be described by anybody. Especially by coworkers or bosses. Because whether you’re in finance or a children’s librarian, stuff needs to get done. But how do you make sure stuff gets done? You definitely can’t do all the stuff yourself, unless your company/organization/government office consists entirely of you. And […]
Even the most expensive pair of hi-fi headphones can’t match the feeling of bass rumbling through your body at a live show. That’s why music aficionados designed The Basslet, an accessory that reproduces that sensation from your wrist. Does it make your whole body shake with deep subs? Not really, because that would be terrifying, but […]