Hello Kitty pancake shop

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Sometimes, a bag full of bite-sized, custard-filled, Hello Kitty-shaped pancakes is all you need to be happy. At this storefront in Harajuku, a woman in a pink bandanna in a small pink Hello Kitty-ed out room takes your order through a Hello Kitty head-shaped window with a giant pink ribbon. When she hands you the bag full of Hello Kitty pancakes, she says: "Please take your Kitty-chan!"

Why do Hello Kitty-branded businesses always have to go for overkill?

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