I recently posted about Penguin Group Australia accidentally publishing the Pasta Bible with a typo in a recipe where "salt and freshly ground black pepper" actually read "salt and freshly ground black people." Since news of the misprint broke, sales have increased nearly four-fold, according to TheBookseller.com. The sales numbers are still tiny but, "according to Nielsen BookScan data, sales over the two weeks to 24th April were up 275% on the previous fortnight, from just 48 copies sold to 180." (Thanks, Arkizzle!)
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.
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