
In 1983, a dozen couples traveled to a Burbank soundstage to be married in a group wedding themed around the science fiction/fantasy film Krull. They had won a national essay contest by revealing “why their ‘Fantasy Come True’ would be to have a ‘Krull’ wedding in Hollywood." It's not clear what would have inspired that fantasy considering the film wasn't even released yet. From Tim Kirk's write-up in The Moving Arts on the Krull wedding promotion:
‘Krull’ Weddings: The Awkward Teenage Years of Movie Marketing (Thanks, Rodney Ascher!)One after another, they walked past a pair of futuristic soldiers in fanciful armor, down a red carpet flanked by strangers in folding chairs, and up to an altar made of faux stone. These were the lucky winners of a national contest sponsored by Columbia Pictures. They had penned the winning statements describing, as the studio’s press release states, “why their ‘Fantasy Come True’ would be to have a ‘Krull’ wedding in Hollywood..."
This promotion was largely ignored by the press. The film had a poor opening weekend and suffered dreadful reviews. Variety called it a “blatantly derivative hodgepodge of Excalibur meets Star Wars.” The BBC chimed, “a sub standard space opera with pretensions to being a British Star Wars.” The idea of running a feature on the “Krull” Weddings, and photos of the participants, next to a scathing review of the film seems downright cruel. It is probable that the studio realized that rolling out some photos of folks getting married in the manner of a scene in a film that no one saw wouldn’t do much to resuscitate ticket sales. The promotion was dropped.
David Pescovitz is Boing Boing's co-editor/managing partner. He's also a research director at Institute for the Future. On Instagram, he's @pesco.
MORE: Entertainment
More at Boing Boing
-
Anonymous
-
Jonathan Badger
-
mccrum
-
Ronald Pottol
-
muteboy
-
kuanes
-
VICTOR JIMENEZ
-
tim
-
walkranrunning
-
Anonymous
-
Anonymous
-
bobhughes
-
bobhughes
-
-
Snig
-
rjmiller
-
Pantograph
-
rjmiller
-
-
Snig
-
Anonymous
-
Teller
-
knoxblox
-
Anonymous
-
Brainspore
-
abulaf1a
-
bobhughes
-
-
Hassenfeffer
-
Anonymous
-
Lydia9
-
David Pescovitz
-
Anonymous
-
toolbag
-
Zadaz
-
noah django
-
-
-
-
MrsBug
-
headcode
-
-
eyebum
-
Anonymous
-
Anonymous
-
Antinous / Moderator
-
Anonymous
-
-
Gyrofrog
-
-
cisco
-
Anonymous













One after another, they walked past a pair of futuristic soldiers in fanciful armor, down a red carpet flanked by strangers in folding chairs, and up to an altar made of faux stone. These were the lucky winners of a national contest sponsored by Columbia Pictures. They had penned the winning statements describing, as the studio’s press release states, “why their ‘Fantasy Come True’ would be to have a ‘Krull’ wedding in Hollywood..."