Two years after its initial publication, I've finally
gotten around to reading Randy Chertkow and Jason Feehan's The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
, which is already something of a modern classic. As the title implies, this is a soup-to-nuts guide to musical survival in the 21st century, written by two of the members of Beatnik Turtle
, a very successful indie act that has used the Internet for artistic satisfaction, to build an audience, to sell a lot of music, to license music for TV, and to fill clubs. The authors are, respectively, a successful IT manager for a Fortune 100 company and a successful attorney, and they bring an admirable business-sense, maturity, and technical and legal acumen to their subject that gives their personal experience with Beatnik Turtle the ring of greater truth.
The Guide goes from the macro (the philosophy of Creative Commons, the value of audiences beyond immediate music sales) to the micro (how to manage your rehearsal space), and covers an immense amount of technical minutae (how to use compulsory mechanical licenses to record and distribute covers; which places to sell your music to ensure maximum PRO payouts; how to mix down and master a CD).
But where it really shines is in the creative strategies for attaining popular and commercial success, drawn from the direct experience of indie musicians who've found joy by, for example, cold-calling websites that cover subjects related to their music (crocheting, beer-drinking, and everything in between) and suggesting featuring their music, or offering extra CDs from the duplication plant in plastic sleeves with liners advertising upcoming gigs to be sold for $1 by local music retailers (with the retailers keeping the whole sum), a strategy that got Beatnik Turtle free point-of-sale promotion at all their local record stores.
Chertow and Feehan began the guide as a free, Creative Commons-licensed download and were picked up for print publication by Macmillan in the USA, and various major publishers all over the world. They're tireless, principled, talented, funny, and passionate, and this is just the sort of zero-BS guide to modern artistic survival that should be in every artist's handbag.
The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
June’s Decentralized Web Summit at San Francisco’s Internet Archive was a ground-breaking, three-day combination of workshops, lectures, demos and a hackathon, all aimed at figuring out how to restore the decentralized character of the early internet — and keep it that way.
Maciej Cegłowski (previously) keynoted the Society for the Advancement of Socio-Economics conference with a characteristically brilliant speech about the “moral economy of tech” — that is, the way that treating social problems like software problems allows techies to absolve themselves of the moral consequences of their actions and the harms that result.
US election law makes it a crime to knowingly solicit campaign funds from foreign nationals who do not have permanent residence in the USA.
Folks used to rely on alarms to protect their home – and before that, the family dog. Now, anyone looking to guard their homes can choose from some high-tech options, including the Amaryllo iCamPRO FHD Home Security Camera (now just $219 in the Boing Boing Store).In fact, this 2015 CES “Best of Innovation” award-winner boasts so many features, it’s […]
If you want a quality vaping experience, it’s usually going to cost you. Vaporizers that deliver a fast, controlled burn will set you back up to $300, which is why the FEZ Vaporizer (now just $99) is an absolute steal.The FEZ dry herb pen does everything that more expensive models handle at a reduced price. It heats up […]
Taking pictures can be challenging. There are a million factors that can influence each shot you take – and unless you’re a trained photographer, you often just focus, click…and cross your fingers.Of course, you can take some of the ambiguity out of your picture-taking with this Hollywood Art Institute Photography Course & Certification package, now […]