Two years after its initial publication, I've finally
gotten around to reading Randy Chertkow and Jason Feehan's The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
, which is already something of a modern classic. As the title implies, this is a soup-to-nuts guide to musical survival in the 21st century, written by two of the members of Beatnik Turtle
, a very successful indie act that has used the Internet for artistic satisfaction, to build an audience, to sell a lot of music, to license music for TV, and to fill clubs. The authors are, respectively, a successful IT manager for a Fortune 100 company and a successful attorney, and they bring an admirable business-sense, maturity, and technical and legal acumen to their subject that gives their personal experience with Beatnik Turtle the ring of greater truth.
The Guide goes from the macro (the philosophy of Creative Commons, the value of audiences beyond immediate music sales) to the micro (how to manage your rehearsal space), and covers an immense amount of technical minutae (how to use compulsory mechanical licenses to record and distribute covers; which places to sell your music to ensure maximum PRO payouts; how to mix down and master a CD).
But where it really shines is in the creative strategies for attaining popular and commercial success, drawn from the direct experience of indie musicians who've found joy by, for example, cold-calling websites that cover subjects related to their music (crocheting, beer-drinking, and everything in between) and suggesting featuring their music, or offering extra CDs from the duplication plant in plastic sleeves with liners advertising upcoming gigs to be sold for $1 by local music retailers (with the retailers keeping the whole sum), a strategy that got Beatnik Turtle free point-of-sale promotion at all their local record stores.
Chertow and Feehan began the guide as a free, Creative Commons-licensed download and were picked up for print publication by Macmillan in the USA, and various major publishers all over the world. They're tireless, principled, talented, funny, and passionate, and this is just the sort of zero-BS guide to modern artistic survival that should be in every artist's handbag.
The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
Lax enforcement from the SEC has allowed the biggest companies in America — 90 percent of the companies in the S&P 500, led by the faltering energy sector — to ignore the “Generally Accepted Accounting Principles” (GAAP) in presenting their financial information to investors, manufacturing nonexistent profits in quarters where they suffer punishing losses.
I have a first-world problem: I stay in a lot of hotels.
Reuters reports that VW is about to tell the federal judge in San Francisco in charge of its case that it will offer to buy back nearly half a million of its diesel vehicles from owners who were deceived about the cars’ emission standards and performance when the company engineered its cars so that they […]
You never know when new projects, ideas or opportunities can drop into your lap at a moment’s notice. That may require you to learn a new programming language like Python. Or maybe you need a primer on 3D game development. Or you might realize you could use a serious brush-up on iOS mobile creation.Point is, […]
Isn’t it about time to stretch what your Mac can do? I mean, you’ve got plenty of great programs now…but don’t you think you could use some new tools to get your creative, analytical and organizational juices really flowing? It’s spring, so we cleaned up a whole bunch of super-cool apps lying around and packaged […]
In the world of app development, there’s no greater arena to find success than with Android users. About 80% of the smartphones in use today worldwide operate on the Android operating system, so if you build a great app that Android users love, you’re an international rock star. You’ll be able to make sure your […]