Two years after its initial publication, I've finally
gotten around to reading Randy Chertkow and Jason Feehan's The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
, which is already something of a modern classic. As the title implies, this is a soup-to-nuts guide to musical survival in the 21st century, written by two of the members of Beatnik Turtle
, a very successful indie act that has used the Internet for artistic satisfaction, to build an audience, to sell a lot of music, to license music for TV, and to fill clubs. The authors are, respectively, a successful IT manager for a Fortune 100 company and a successful attorney, and they bring an admirable business-sense, maturity, and technical and legal acumen to their subject that gives their personal experience with Beatnik Turtle the ring of greater truth.
The Guide goes from the macro (the philosophy of Creative Commons, the value of audiences beyond immediate music sales) to the micro (how to manage your rehearsal space), and covers an immense amount of technical minutae (how to use compulsory mechanical licenses to record and distribute covers; which places to sell your music to ensure maximum PRO payouts; how to mix down and master a CD).
But where it really shines is in the creative strategies for attaining popular and commercial success, drawn from the direct experience of indie musicians who've found joy by, for example, cold-calling websites that cover subjects related to their music (crocheting, beer-drinking, and everything in between) and suggesting featuring their music, or offering extra CDs from the duplication plant in plastic sleeves with liners advertising upcoming gigs to be sold for $1 by local music retailers (with the retailers keeping the whole sum), a strategy that got Beatnik Turtle free point-of-sale promotion at all their local record stores.
Chertow and Feehan began the guide as a free, Creative Commons-licensed download and were picked up for print publication by Macmillan in the USA, and various major publishers all over the world. They're tireless, principled, talented, funny, and passionate, and this is just the sort of zero-BS guide to modern artistic survival that should be in every artist's handbag.
The Indie Band Survival Guide: The Complete Manual for the Do-It-Yourself Musician
Online retail giant Amazon just launched a marketplace for handcrafted goods: Handmade at Amazon. It’s “an arts-and-crafts bazaar online that squarely takes aim at a niche but growing market dominated by the Brooklyn-based Etsy,” as the New York Times puts it. Handmade at Amazon went live early Thursday more than 80,000 items from roughly 5,000 […]
Umbracity aims to solve the problem of unexpected urban showers with a shared-umbrella service. They’ve rolled it out in soggy Vancouver, and the deal is that you get to use an umbrella from any of their kiosks for free for 48h, but if you keep it longer, it’s $2/day to a maximum of $20.
The Nameless Coaltion, a global alliance of women’s groups, LGBTQ groups, human rights and digital rights groups has asked Facebook to abandon its “Real Names” policy, which puts Facebook users in danger of reprisals including state violence, stalkers, and on-the-job harassment.
It’s time for a power upgrade — throw out that tired-out power strip and swap in this family-size USB charger, packed with 6 high-speed ports. With a built-in control chip, Kinkoo optimizes each port to ensure the fastest charging possible for all your devices. The Kinkoo is made from high-grade and durable materials so you […]
Watching Netflix, Hulu or other streaming services can unfortunately be difficult while traveling outside the US. Rather than bypass these restrictions with the help of a complex and slow VPN, choose a faster and simpler solution with Getflix. Instead of rerouting all your Internet traffic through a different server, this handy service only routes the […]
Shake, stir, and muddle your way to delicious homemade cocktails with this must-have bar set. Expect only the finest quality tools from MakersKit — enabling you to unleash your inner mixologist.Top 12 Favorite Things of 2014, Sunset MagazineQuart-size vintage-style Mason jar shakerRetro double jigger for accurate measurementsStrainer & spouts for a mixologist-style smooth pourHardwood muddler […]