Ethiopia's "newspaper landlords" rent the want-ads by the minute

Ethiopia's "newspaper landlords" are entrepreneurs who rent the right to read a US$0.35 newspaper for 20-30 minutes at a go, for less than $0.01 per rental. Most of their customers are reading the want-ads. Newspaper publishers are ambivalent about the practice -- on the one hand, it creates a newspaper-reading habit among the nation's aspiring poor, but on the other hand, rentals displace some sales -- and the "landlords" complain that customers steal their newspapers.
Tesfaye says that 30 to 40 people will read a single paper. At the end of the day, the well-thumbed publications can be sold on.

"After a newspaper passes its deadline we will sell it to shops who can use it as packaging for items that they sell," says Tesfaye, who says he uses the earnings from his business to support his three siblings.

Renting a read from 'newspaper landlords'